Global retail giants have full confidence in Siam Paragon and Thailand’s mission to expand its global ecosystem.
- Seven retail giants show confidence, joining cross-border privilege program to offer exclusive shopping experiences and privileges. The program will enable Siam Piwat to attract members of these partners to Thailand.
- Alipay, Klook and Trip.com Group take part to offer extraordinary shopping and lifestyle experiences to Chinese tourists and international visitors, reinforcing their confidence in Siam Paragon, which has the country’s highest-spending customers.
- Siam Piwat is leveraging the strengths of ONESIAM SuperApp to drive growth ,build differentiation and solidify leadership in luxury retail.
Siam Piwat Group, a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has partnered with seven world-class retail giants and is in talks with Hyundai Department Store to bring exclusive privileges for shopping centers’ customers to ONESIAM SuperApp, and attract shoppers from retail partners from other countries to come and shop at Siam Piwat’s shopping centers. In addition, Siam Piwat is collaborating with Alipay, Klook and Trip.com Group to enhance seamless customer experience and cater to the needs of Chinese tourists and international visitors.
Ms. Saruntorn Asaves, First Executive Vice President, Division Head - Shopping Center Business, Siam Piwat Co., Ltd., stated, “Siam Piwat emphasizes the ‘Collaborate to Win,’ strategy by joining hands with our partners and leading business operators across Thailand and worldwide to create a robust ecosystem of success that can enhance business potential without limits. We are the first to take the initiative to forge these world-class partnerships in order to continually deliver extraordinary experiences and impress Thai and international visitors to our shopping centers. Therefore, properties under Siam Piwat management including Siam Paragon won the popular vote in the Tourist Attraction Mall category at the Marketeer No.1 Brand Thailand 2023, and Best Luxury Lifestyle Mall Award, underscoring its position as the most outstanding premium shopping center that has won the hearts of Thai and international tourists alike and its leadership in Thailand’s most affluent segment.”
To further strengthen its global ecosystem, Siam Piwat is forging collaboration with 7 world-class retail giants from some of the world’s most visited countries and an overseas partner in the hospitality, tourism, and health service industries in order to create Global Privilege Partnerships. The company is also in talks with Hyundai Department Store to deliver exclusive offers to Thai and international customers.
World-class partners that Siam Piwat will be working with to create Global Privilege Partnerships include PARCO in Japan; TAIPEI 101 in Taiwan; Republic of China; Hong Kong Times Square in Hong Kong; ION Orchard in Singapore; Pavilion Kuala Lumper in Malaysia; Plaza Indonesia in Indonesia; and FOSUN, a Chinese conglomerate that operates Shopping Complex, tourism and health service businesses, and a world-renowned fashion brand. The goal is to maximize benefits for VIZ members with ONESIAM SuperApp. Through these partnerships, VIZ members will now enjoy various exclusive privileges, including a membership upgrade to the highest level to receive welcome gifts and exclusive services for maximum convenience, such as a personal concierge to assist with various services within the shopping centers, access to an exclusive lounge, and limousine service upon reaching a specified purchase value, with the availability depending on the readiness of the shopping centers in each specific country. Thanks to these global partnerships, over four million customers will be entitled to these benefits and privileges.
Mr. Vernon Ma, Senior Manager- Promotions & Centre Operations, Hong Kong Times Square: “The synergy created from this partnership is beyond shopping and dining. It is also a learning platform to share our experience that will create a close bonding collaboration.”
Ms. Yeo Mui Hong, Chief Executive Officer, ION Orchard (Singapore): “This partnership has created synergy that forms a strong and integral foundation to create greater value for our members and build affinity for our respective destination.”
Ms. Yoko Nakata, General Manager of Global Marketing Department, PARCO (Japan): “We have a mutually beneficial relationship for sharing information and exchanging opinions. We are confident that the uniqueness of this partnership will enable customers touch rich resources in various places of Japan and support the tourism across Asia.”
Ms.Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumper (Malaysia): ”Collaboration with Siam Piwat creates a mutually beneficial and synergistic partnership. We are excited to build on our existing partnership and elevate the service standards and experience for our shopper.”
Mr.Zamri Mamat, General Manager Marketing, Plaza Indonesia (Indonesia): “We offer exclusive promotion and privileges which will be beneficial to both our customers and malls. We hope that this partnership will have a positive impact to tourism in the region.”
Ms. Annie Lee, Senior Director & Head of Mall Marketing, TAIPEI 101: “This partnership is not only about retail, but also about fostering a deeper connection between the cultural and tourism landscapes of both Taiwan and Thailand, which will create a win-win situation for tourism industries of both countries.”
Mr. Yao Yuan, Principle Director of CRM and Lifestyle Project Director, Fosun, The People’s Republic of China: “We share a same vision of offering premier experience to customers internationally. It is undeniable that working with a well-established group such as Siam Piwat in Thailand will definitely bring more convenient and pleasant experiences to our customers,”
Global Privilege Partnership serves as another strategy for delivering a diverse range of fresh and exclusive experiences that truly resonate with gen-Y and gen-Z customers. The key highlight is that Siam Piwat’s VIZ members can show their membership status at any affiliated shopping malls, stores, and hotels under this partnership program to enjoy the same exclusive privileges as top-tier customers of these establishments. This campaign is expected to attract customers of the retail partners to come and shop at Siam Piwat’s shopping centers as well.
In addition, driven by their confidence in the potential of Siam Piwat Group, whose numbers of visitors and customer spending are consistently ranked among the country’s highest, Alipay, Klook and Trip.com are partnering with Siam Piwat Group to offer extraordinary shopping and lifestyle experiences to Chinese tourists and international visitors.
Sittipong Kittiprapapong, General Manager for Global Merchant Partnership, Ant Group, the owner and operator of Alipay, a digital payment platform: “We have seen very promising signs of tourists returning to Thailand, which consistently ranks as one of their top travel destinations globally. We have been working with local partners such as Siam Piwat and Tourism Authority of Thailand to continually promote Thailand as a destination of choice and increase visibility of local businesses. Siam Piwat and Ant Group have a shared commitment to enhance tourists' experience in Thailand through innovative digital solutions. We look forward to jointly welcoming even more tourists in the months ahead to explore Amazing Thailand.”
Michael Liu, VP of global shopping business, Trip.com Group: “Trip.com Group is ready to support the revitalization and growth of Thailand’s tourism ecosystem through a collaboration with such a strong partner like Siam Piwat in order to provide the optimal experience for Chinese travelers and visitors from across the world.”
Klook, an activity and travel experience booking platform state that the collaboration with Siam Piwat will help create a global ecosystem, which will now be connected to Klook, the online platform that brings together the full array of high-quality activities and tourism services in one place, to deliver the best experiences and services to our customers and make a positive contribution to the tourism sector and overall economy of Thailand.
Linking shopping experiences and exclusive privileges to ONESIAM SuperApp : a growth engine
Mr. Panthep Nilasinthop. Chief Customer Officer, Siam Piwat Co., Ltd., said ONESIAM SuperApp is a key driver of exponential growth and a gateway to all of the group’s shopping centers. It not only elevates experience creation and customer services but also supports the business of the retailers and partners from across various industries in the company’s global ecosystem. At present, it is also the only application by shopping centers with a digital currency of its own, or VIZ Coins, which can be used at six shopping centers of Siam Piwat Group and participating stores and partners’ businesses.
The strengths of ONESIAM SuperApp are as follows:
- Elevating customer experience: The app allows members to discover new activities and promotions of the shopping malls before anyone else. It is also equipped with SNAP & COLLECT, a new feature unveiled this year that enables customers to conveniently record their spending and earn VIZ Coins through the app by simply taking photos of their receipts.
- Opening up a gateway to the exclusive offerings of all shopping malls under Siam Piwat Group: ONESIAM SuperApp provides access to exclusive benefits, experiences, and promotions curated especially for members, from ultra-luxury experiences like the Clash de Cartier campaign, which became the talk of the town, to special exclusive experiences crafted specifically for ONESIAM customers through partners in Thailand and around the world, such as the launch of ONESIAM Travel Club, a luxury lifestyle community, in collaboration with the world’s leading airlines and partnerships with premier hospitals.
- Offering access to Thailand’s most comprehensive array of luxury brands: Users can be among the first to shopping for trending items as well as collectibles, such as Carlyn, Mardi, emis, and LEGO, at any time and from anywhere. Through the up-and-coming feature Luxury Chat and Shop, customers can shop from world-renowned brands from across the group’s shopping centers and have access to exclusive collections.
Since its launch in late 2021, ONESIAM SuperApp has succeeded in steadily growing the customer base thanks to exclusive marketing campaigns that are both creative and resonate with the customers. The VIZ membership has grown by over one million members to more than 1.7 million, a 102% increase compared to the pre-launch period, while the number of active members has almost doubled. In addition, the spending has more than doubled to 60,000 baht per person, increasing the average spending per transaction to 15,000 baht, which surpasses the industry average.
In the upcoming year of 2024, ONESIAM SuperApp will take its exclusive services and privileges to the next level as well as expand the use of VIZ Coins beyond retail, seamlessly merging shopping experiences in the real and digital worlds.
