The cosmetics and beauty product specialty store @cosme store is a joint venture between Siam Piwat and the retail company istyle Inc., the owner of Asia’s largest integrated beauty website @cosme.The store launched its first location in Thailand at ICONSIAM and opened its second store at Siam Center late February. Showcasing all the hallmarks of @cosme stores in Japan under the concept “Experience, Discover, Your @cosme,” both stores offer a comprehensive array of cosmetics products, from more affordable to high-end brands available in department stores, such as Paul & Joe, Kanebo and LUNASOL, allowing the customers to try the products and discover what’s best for them.

Both @cosme stores are set up to make it easy for the customers to test almost any kind of products, featuring wash basins and other facilities just as an @cosme store in Japan does.The stores also include a dedicated event space, where a diverse range of activities, including make-up workshops, are offered to allow the customers to have a hands-on experience with products.

The @cosme stores also have a leisure area, where couples and families can try products at leisure. This also serves as a waiting area where people can enjoy themselves while their loved ones are shopping. A kid’s space is also available at some locations.

The brands that are available at the @cosme store at ICONSIAM include @cosme nippon, KANEBO, LUNASOL, Anna Sui, Paul & Joe, excel, FLOWFUSHI, Sekkisei, KATE, Neal’s Yard Remedies, Perfect One, Cher Couleur, Curel, Organika, Canmake, Cezanne, among others.