Siam Center Turns Pride Month 2025 into a Global Festival Thai Pride Flag Set to Soar at “Siam Center the Celebration: Right to Love 2025” as Part of the Grand Celebration of Equality and Diversity Across the Globe!

- Siam Center is set to take the spotlight in the Pride Parade with "Born This Way"—the grandest rainbow parade of the year, celebrating pride and equality—on June 1, 2025!

- Join the Co-Create & Collaboration project with renowned Thai artist and designer PORIIN, alongside a group of eight talented Thai creatives from diverse professions—each bringing their own unique identity and style. Together, they’ll craft imaginative Thai creations under the concept “Siam Center: Galaxy of Love.”

- THAIPRIDE ICONIC reaffirms its role as a platform for inspiration by co-designing imaginative Thai creations—highlighted by a giant sculpture of “TITAN FUR”, a character who, despite his imperfections, finds fulfillment through the love and support of those around him. This iconic piece is the work of acclaimed Thai artist PORIIN, created in collaboration with a nationwide community of Thai creative wisdom groups.

- Enjoy a vibrant lineup of activities throughout June in collaboration with a wide range of partner organizations, including UNDP, MIRROR Foundation, POP MART, Epson, MY PRIDE Community, MINT Magazine, Mistine, and UNIVERSAL MUSIC Thailand.

- Shop exclusive Pride-themed collections from top brands at the center and enjoy special promotions via the ONESIAM SuperApp.

Siam Center – The Ideaopolis, in collaboration with Bangkok Pride, Bangkok Metropolitan Administration (BMA), the United Nations Development Programme (UNDP), and key partners, is set to ignite a powerful movement celebrating diversity, equality, and inclusion (DEI). Reinforcing its identity as a DiversCity Building—a hub for diverse and inclusive communities— Siam Center is excited to present the highlights of "Siam Center the Celebration: Right to Love 2025," an event expected to capture global attention. This reaffirms its status as a platform for inspiration and empowerment for the new generation of Thai artists by providing a space to showcase their creativity to audiences nationwide and beyond—paving the way to the international stage.

The grand festival “Siam Center the Celebration: Right to Love 2025” will take place from May 30 to June 30, 2025. Everyone is invited to join in, amplify the voice of Pride, and let it echo across the globe!

This time, be part of the Co-Create & Collaboration with Thai artist and designer PORIIN, joined by a group of 8 creative Thai friends from diverse professions—each bringing their own unique identity and artistic style. Together, they present Thai creations under the concept “Siam Center: Galaxy of Love”, celebrating the beauty of diversity and the value of living together in harmony. The project will be showcased through vibrant pop-up installations and engaging DIY activities designed to inspire all who visit. The SIAM CENTER x PORIIN project unites PORIIN with a community of 8 talented Thai artists to create "The Galaxy of Love," a vibrant Pride Experience Display. This cosmic installation represents a galaxy of love and a space of equality, featuring 8 unique characters as stars in a constellation, each representing unique identities and the freedom to define oneself (Born This Way). As part of this, the Pride Art Pop-Up and inspiring Pride DIY activities will be happening from May 30 to June 30, 2025, on the G Floor of Siam Center.

Another key highlight is THAIPRIDE ICONIC, where Siam Center reaffirms its role as a platform for inspiration by joining forces in a Co-Create & Collaboration initiative to design meaningful Thai creative works. Here, a striking giant sculpture of “TITAN FUR”—a character that, despite its imperfections, becomes whole through the love and support of those around it. The piece is created by Thai artist PORIIN in collaboration with a nationwide network of Thai creative wisdom groups. Additionally, explore thoughtful and sustainable creations such as Souvenirs from the Sea—upcycled bags made from marine waste from Krabi, Art Story by Autistic Thai, SiriThai rice supporting organic restoration farming, Moreloop repurposing leftover fabric from the fashion industry, and the Tung Chang Lanna cotton producers’ collective. Experience THAIPRIDE ICONIC from May 30 to June 30, 2025, at Discovery Plaza, G Floor, Siam Center.

Throughout the month-long celebration from May 30 to June 30, 2025, Siam Center will host a variety of inspiring activities in collaboration with leading partner organizations—including a major media partnership with Thairath Group. One of the standout events is MIRROR – OWN YOUR PRIDE, presented as a Lifestyle Experience Space. This engaging installation features an exhibition where LGBTQIA+ influencers share their personal journeys and proud stories of identity, aiming to reflect the message that diversity is normal and beautiful. Visitors can also take part in activities, such as creating their own custom ID cards with self-selected titles, and enjoy a complimentary OWN YOUR PRIDE POPSICLE—a sweet symbol of sharing pride with everyone. Organized by MIRROR and Siam Center, this experience will be open from May 30 to June 8, 2025.

POP MART joins this meaningful campaign with a series of activities across multiple dimensions. One of the main highlights is the Exclusive Unboxing PRIDE Activity, where participants can join in the excitement of opening surprise boxes from the special PRIDE Collection—aiming to set a record for the most unboxings! Moreover, participants can immerse themselves in a PRIDE-themed atmosphere along with a variety of fun and inclusive activities throughout the event. Experience the excitement from May 29 to June 30, 2025, on the G Floor of Siam Center.

Epson proudly joins the celebration, reaffirming its commitment to openness and inclusivity for people of all ages, while highlighting its vision of using technology to help conserve the environment for a better future. Be part of PRIDE PERSONALIZE, a creative activity inspired by “The Galaxy of Love” theme, where participants can design their special patterns using Epson’s eco-friendly technology. All proceeds after expenses will be donated to the Phramongkutklao Hospital Foundation Under Her Royal Highness Princess Maha Chakri Sirindhorn Patronage. Join the activity from May 30 to June 8, 2025, at the G Floor of Siam Center.

SIAM CENTER, in collaboration with the United Nations Development Programme (UNDP), UN Women, and UNFPA Thailand, will host an empowering Pride Talk under the theme "Born Bold: Celebrating Identities” to support all diversity on June 2, 2025, at Discovery Plaza, G Floor.

In addition, more partners are joining in the Pride Month celebration. MY PRIDE POP UP brings together the MY PRIDE Community from across the country to spark inspiration, featuring a special collection available exclusively for this event from June 10 to 30, 2025, at the G Floor of Siam Center. Meanwhile, SIAM CENTER x MINT come together for a double celebration—marking Mint Magazine Thailand’s 5th anniversary and Pride Month—through the exclusive exhibition “MINT 5 Years of Freshness”, taking place from June 18 to July 3, 2025, also on the G Floor of Siam Center.

SIAM CENTER x UNIVERSAL MUSIC THAILAND comes with the upgraded playlist "Pride Is Universal 2025 X Galaxy of Love"—featuring the most exciting Pride anthems, from chart-topping hits to irresistibly catchy tracks. This vibrant playlist is designed to awaken emotions and bring everyone together through uplifting rhythms all month long on Spotify. Start listening now as a warm-up to the celebration at https://UmusicTH.lnk.to/PIU25PlaylistPR.

Special for ONESIAM members using the ONESIAM SuperApp—shop at participating stores in Siam Center and redeem SIAM GIFT CARDS when meeting the spending conditions: spend 3,000 baht or more to redeem a 100-baht gift card, or 10,000 baht or more to redeem a 400-baht gift card. Enjoy an exclusive bonus from May 30 – June 1, 2025, when spending 3,000 baht or more earns you a 300-baht SIAM GIFT CARD. Terms and conditions apply.

Famous brands within Siam Center, together with leading partner brands, are proudly joining the celebration of love by offering exclusive collections and activities in support of “Siam Center the Celebration: Right to Love 2025.” Participating brands include Absolute Siam, Adidas, BTS, Converse, CP, Dentiste, SmoothE, Epson, FTI, Fitness First, Fri27Nov, GMM Music, GNEST, White FOX, White Music, Grab, Greenery Water, Greyhound, Smileyhound, Greyhound Café, Jaspal, Kantana, KH Pride, Klook, Lego, Leisure Projects, Legend Heroes Thailand, LOFT, Madame Tussauds, Megatix, Nike, Nose Tea, Paragon Cineplex, Phramongkutklao Hospital, Picht, PlanB, Player Box, Pomelo, Pop Mart, Poriin, Random Dance Thailand, RS Music, BRIQ, Sansiri, SC Asset, SEA LIFE, Siam Kempinski, Star Hunter, Super Daddy Store, Tagthai, Tar Mafia, TCEB, Thai Association of Boys Love Content, ThaiRath Group, Mirror, Tiffany’s Show Pattaya, Miss Tiffany, Miss International Queen, Tumkratoei, Virgin Active, W Hotel Bangkok, White Party, and Yellow Channel.

In addition, on June 1, 2025, Siam Center proudly pins the Pride Parade on the celebration map with the spectacular rainbow procession themed “Born This Way” — a vibrant march on the road of equality, set to be the grandest of the year! The parade will pass through Siam Center, Siam Discovery, and Siam Paragon, showcasing unwavering support for diversity, equality, and inclusion, while fueling the movement toward #RoadToWorldPride2030. Adding to the celebration, Siam Center offers a special PRIDE GLOW UP by Mistine beauty service, giving everyone a chance to shine and be “Be You-tiful” for Pride!

Calling all Pride people! Get ready to wave the power of the rainbow to the world as Siam Center – The Ideaopolis hosts powerful celebrations throughout June.