Siam Paragon Presents Bangkok Watch Week 2025 — A World-Class Gathering of Luxury Timepieces

Siam Paragon has partnered with more than 30 world-renowned watch brands to present a landmark event in the world of luxury timepieces. The grand opening of Siam Paragon Bangkok Watch Week 2025 was marked by the presence of founders and top executives from leading international watch maisons, who will share their visions and philosophies behind their iconic timepieces during The Symposium. Throughout the event, watch connoisseurs and enthusiasts alike are invited to immerse themselves in an array of exclusive experiences — from special exhibitions and world-class workshops led by Swiss watchmakers to the unveiling of the latest collections and rare, exceptional timepieces from globally celebrated brands.

The grand opening of Siam Paragon Bangkok Watch Week 2025 was held on September 23, 2025, bringing together an extraordinary gathering of global luxury watch executives, industry leaders, distinguished celebrities, and passionate watch enthusiasts. The ceremony was presided over by Ms. Chadatip Chutrakul, CEO of Siam Piwat Group.

The event commenced with the Opening Symposium titled “Moments That Last: Thailand as a Luxury Destination for Watch Culture, Storytelling, and Legacy.” The session featured insightful perspectives from Ms. Caroline Murphy President - Strategic Project Development Siam Piwat Co.,Ltd. , Mr. Narun Thammavaranukupt, Managing Director of PMT The Hour Glass; and Mr. Mai-Pakpoom Romsaithong, "Friend of the House" for Bulgari Thailand, with Mr. Nakarin Wanakijpaibul serving as moderator. The symposium was made possible with the support of esteemed partners, including UOB Bank (Thai), Chatrium Grand Bangkok and VOSS Thailand.

Ms. Thanaporn Tantiyanon, Managing Director of the Siam Paragon Business Unit, remarked, “Siam Paragon Bangkok Watch Week 2025 marks a new chapter in the history of the luxury watch industry in Southeast Asia. We are immensely proud to curate such a phenomenal event. The Symposium stage, in particular, offers watch enthusiasts rare opportunities to gain exclusive insights and experiences directly from executives of world-class brands, showcasing the artistry, heritage, and innovations that define each maison’s timepieces. Siam Paragon plans to establish Bangkok Watch Week as an annual landmark on the global calendar of prestigious watch fairs, eagerly awaited by watch enthusiasts worldwide, while also responding to the strong growth of the luxury watch market in the Asia-Pacific region. This initiative further reinforces Siam Paragon’s reputation as a premier luxury watch destination and underscores its ambition to become a global hub for watch culture.”

Siam Paragon Bangkok Watch Week 2025 shines a spotlight on the rich culture of timekeeping, celebrating both exquisite craftsmanship and cutting-edge innovation. The event invites watch lovers and enthusiasts to come together in appreciation of the artistry and mastery behind fine watchmaking. This year’s edition bring together more than 30 world-class luxury watch brands, including A. LANGE & SOHNE, BIANCHET, BVLGARI, BREITLING, BOVET, BOUCHERON, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, GIRARD-PERREGAUX, H. MOSER & CIE., HUBLOT, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, JAQUET DROZ, LAURENT FERRIER, LOUIS ERARD, OMEGA, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., VAN CLEEF & ARPELS, ULYSSE NARDIN, VACHERON CONSTANTIN และ ZENITH , alongside exclusive showcases and many other exceptional highlights.

The Symposium unveils the inspirations and behind-the-scenes stories of the world’s finest luxury timepieces.

The Symposium serves as a platform for storytelling and the exchange of ideas on watchmaking culture. It features brand founders, senior executives, master watchmakers, and seasoned experts from the global watch industry, who take the stage to share insights across a wide range of captivating topics, including:

- “TAG Heuer Avant-Garde Horlogerie” featuring Mr. Brice Tchaplyguine, Managing Director SEA, Australia & Korea, TAG Heuer

- “160 Years of Watchmaking Excellence: Where Heritage Inspires Innovation” featuring Mr. Romain Marietta, Chief Products Officer, Zenith

- “Panerai Innovation from the Depths” by Mr. Carlos Da Costa Saraiva, Head of Customer Service, Panerai

- “The Irresistible Charm of Laurent Ferrier: A Journey Into the Heart of Quiet Luxury” featuring Mr. Robert Bailey, Spokesperson, Laurent Ferrier

- “The Symposium on The Evolution of Precision by Grand Seiko : Exploring the Innovation of Spring Drive U.F.A.”with Grand Seiko” by Mr. Munehisa Shibasaki, Senior Vice President, Seiko Watch Corporation and Head of Grand Seiko Global Division

- “Very Rare: The Art of Being an Independent Watchmaker with H. Moser & Cie” with Mr. Bertrand Meylan, CEO, H. Moser & Cie

- “Bovet: The Journey of Time” presenting Mr. Pascal Raffy, Owner/CEO, Bovet

- “The Artisans Code: An Insight into Chopard’s Haute Horology – L.U.C Collection” with Mr. Karl-Fritz Scheufele, Business & Client Strategy Manager, Chopard

- “Breitling: The Iconic Navitimer, Then and Now” by Mr. Alvin Soon, President Asia, Breitling.

Additional sessions will offer an exclusive behind-the-scenes look at the creation of exceptional timepieces, moderated by Wei Koh, a highly respected and seasoned expert in the world of watchmaking, covering topics such as:

- “Shape of Time” featuring Ms. Emmanuelle Kouakou, Managing Director Southeast Asia & Oceania, Piaget

- “The Art & Precision of Skeletonised Watchmaking” presenting Mr. Nicholas Rudaz, CEO, Franck Muller

- “Independent Brands: The Evolution of Product Development” by Mr. Ong Ban, CEO, Sincere Fine Watches (Pendulum); Mr. Pascal Raffy, CEO, Bovet; and Mr. Xavier de Roquemaurel, CEO, Czapek

- “The Aesthetics of Speed and Altitude” featuring Mr. Christian Knoop, Chief Design Officer, IWC Schaffhausen.

The event was further distinguished by the presence of Mr. Alain Delamuraz, CEO of Jaquet Droz, and Mr. Rodolfo Festa Bianchet, CEO of Bianchet.

The world premiere of the latest collections from the World’s most renowned luxury watch brands.

Attendees were granted the exclusive opportunity to witness the world’s first global launch of the latest watch models, including Chopard’s limited edition L.U.C XPS Urushi “Naga,” Louis Erard’s Le Régulateur Louis Erard x Vianney Halter Thailand Edition, and Grand Seiko’s Spring Drive U.F.A. Violet Dawn. Additionally, BOVET’s Pioneer Perpetual Calendar Month Date in Stainless Steel made its Southeast Asian debut at the event.

Also featured was the Thai debut of Jaquet Droz, the esteemed Swiss watch brand founded in 1738 by legendary watchmaker and inventor Pierre Jaquet-Droz in La Chaux-de-Fonds, Switzerland. With over 280 years of heritage, Jaquet Droz crafts high-end timepieces that seamlessly blend masterful craftsmanship with Swiss innovation, embodying a distinctively intricate and sophisticated design.

A special showcase at the event was Jaquet Droz’s unveiling of the Tourbillon Skelet-One Gold Dragon Mask, a handcrafted timepiece that merges a skeletonized mechanism with the artistry of a golden dragon. Featuring intricate golden dragon engravings and a sophisticated tourbillon, the watch expresses both power and timeless elegance, reflecting Jaquet Droz’s dedication to art, heritage, and luxury at Siam Paragon Bangkok Watch Week 2025.

Exclusive exhibitions and curated activities designed for watch enthusiasts.

In addition, “The Exhibition” zone showcases not only the latest and world-premiere timepieces but also limited editions, masterpieces, and watches renowned for their inventive and intricate mechanical movements. Visitors can admire rare pieces and private collections from world-class collectors, many of which are considered priceless and museum-quality. The exhibition is held at the Hall of Fame and Hall of Mirrors, M Floor, Siam Paragon. Highlights include 15 rare and priceless timepieces, such as the Patek Philippe Calatrava Ref. 96 Steel, Salmon Dial, Circa 1944, regarded as an exceptionally rare Calatrava. Also featured is the Audemars Piguet Master02 Ref. 15240SG.OO.A347CR.01, launched in 2024 and limited to 250 pieces worldwide, marking Audemars Piguet’s second retro-style watch that recreates a classic 1960s design—generating excitement among collectors globally. Another standout is the Bvlgari Fenice Octo Roma Secret, a luxurious timepiece valued at over 23 million baht and the only one of its kind in the world.

The event also features “The Experience,” which showcasing unique watchmaking innovations from various brands at their respective boutiques, including Louis Vuitton, Vacheron Constantin, Van Cleef & Arpels, and many more. Additionally, there are exclusive activities for discerning watch enthusiasts, hosted by six renowned brands. Exclusive activities include “160 Years of Zenith: Celebrating Horological Milestones” with ZENITH, a watchmaking demonstration by A. Lange & Söhne, a watch design presentation by IWC Schaffhausen, an in-depth Spring Drive lecture by a Grand Seiko expert, special engagements with OMEGA, and an exclusive Gouache session by BOUCHERON. All experiences take place at the Crystal Court, M Floor, Siam Paragon.

Watch enthusiasts, collectors, and industry professionals are invited to explore the unmissable Siam Paragon Bangkok Watch Week 2025, a world-class event that reinforces Bangkok’s status as a premier hub for watch culture and a must-visit destination for timepiece aficionados across Southeast Asia. Attendees can enjoy exclusive experiences and celebrate the elegant culture of timepieces from now until September 28, 2025 at Siam Paragon.

For more details, updates, and registration, visit www.bangkokwatchweek.com or follow Facebook: SIAMPARAGON.