Siam Piwat takes the stage at Shoptalk Luxe Abu Dhabi to define the future of luxury ecosystems

BANGKOK (Feb 5, 2026) - Siam Piwat Group, Thailand’s leading global destination developer, reinforced its standing as a world-class luxury player by joining the inaugural Shoptalk Luxe, the world’s first invitation-only forum dedicated exclusively to the future of prestige retail.

Defining the Conversation on the Global Stage: Highlighting the group's leadership in the region, Axel Winter, Chief Digital Officer of Siam Piwat and CEO of Xponential, was the sole executive from a Thai retail group selected to speak at the summit.

He joined an exclusive roster of 1,500 C-suite decision-makers to define the next era of the luxury customer journey. Winter was featured in a spotlight one-on-one session with Boston Consulting Group (BCG), interviewed by Martin Barthel, Global Luxury Lead, on the topic “Orchestrating the Luxury Ecosystem.” The session showcased how Siam Piwat is using the ONESIAM SuperApp to bridge the gap between digital convenience and high-touch concierge services.

Demonstrating Siam Piwat’s commitment to integrating technology with superior service, Siam Piwat’s executives - Saruntorn Asaves, Head of Customer Centricity and Relationship, Salawit Suviporn, Head of Creative Powerhouse, and Nopanit Isarankura Na Ayudhaya, Head of Experiential Design and Project Strategy - participated the summit to gather global insights ranging from hyper-personalization to next-gen retail formats, which will be directly applied to elevate both physical and digital experiences across Siam Piwat’s properties.

Held at the Emirates Palace Mandarin Oriental in Abu Dhabi, the summit provided a unique platform for high-level networking. The Siam Piwat team joined exclusive circles alongside leaders from global powerhouses such as LVMH, Hugo Boss, and Kering, engaging in exchanges on the evolving demands of the Ultra-High-Net-Worth (UHNW) consumer.

Shoptalk Luxe is the definitive gathering for the world's luxury retail leadership, focusing on digital transformation, AI, and the changing definition of exclusivity.

Through its participation at Shoptalk Luxe, Siam Piwat Group, which has market share of about 70% of Thailand’s luxury market, underscored its role not only as a developer of landmark destinations, but as a thought leader shaping the future of luxury retail on a global stage.