Siam Piwat Joins Forces with Bangkok Pride and National Partners to Create a Global Pride Month Phenomenon, Launching “The Celebration: Right to Love 2026” to Position Bangkok as a Global Pride Destination on the Road to Bangkok World Pride 2030

Siam Piwat Group, a leading real estate and retail developer—owner and operator of global destinations including Siam Paragon, Siam Center, and Siam Discovery, and a joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok—has joined forces with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, UNDP, and Drag Bangkok to launch the world-class Pride Month phenomenon, "The Celebration: Right to Love 2026." This strategic partnership reinforces their commitment to Diversity, Equality, and Inclusion (DE&I) by hosting a month-long series of grand events designed to position Bangkok as a premier Global Pride Destination. Furthermore, the initiative serves as a major push to support Thailand’s official bid to host Bangkok World Pride 2030, showcasing the city's readiness to welcome the global LGBTQ+ community on an international stage.

Thanaporn Tantiyanon, Managing Director and Shopping Center Business Head of Siam Paragon, Siam Center, and Siam Discovery for Siam Piwat Group, stated: “Siam Piwat is committed to being a platform of opportunity that embraces all forms of diversity, harnessing this collective energy to drive Thailand’s economy, society, and international image. Bangkok is a multifaceted metropolis capable of accommodating diverse travelers from around the world, and Pride Month serves as a pivotal period to reinforce the city's role as a premier Global Pride Destination. These celebrations play a vital role in stimulating the economy and tourism sector. To this end, Siam Piwat has consistently supported Naruemit Pride and its collaboration with the public and private sectors, NGOs, and various associations to organize the increasingly grand Bangkok Pride Festival year after year.”

This year, Siam Paragon, Siam Center, and Siam Discovery have launched "The Celebration: Right to Love," an initiative designed to be more than just a celebration. It serves as a vital mechanism connecting Thailand's creative economy, tourism, and Soft Power with the collective energy of the Global LGBTQ+ Community, featuring a massive lineup of events and activities throughout the entire month.

Siam Paragon: A Hub for Diversity, Equality, and Creative Expression Throughout the Month of June

Siam Paragon has been honored by Naruemit Pride as the host venue for the "Bangkok Pride Awards" on May 28, 2026, at NEX HALL (5th Floor), an event dedicated to celebrating artists, performers, and key figures who champion diversity and equality. Additionally, the "Bangkok Pride Forum 2026" will take place from May 29 to June 1, 2026, at SCBX Next Tech (4th Floor) and NEXTOPIA (5th Floor), featuring an international platform with over 16 sessions focused on LGBTQ+ and women's rights. Siam Paragon is also collaborating with Tiffany’s and Carnival Pride to join the Bangkok Pride Parade 2026 on May 31, 2026, under the theme “Road to Bangkok World Pride.”

Furthermore, Siam Paragon is partnering with TIA51 to promote Thailand’s BL (Boys' Love) industry through the "TIA51 x Siam Paragon" project, featuring the launch of the series "Love x3." To celebrate Pride Month 2026, they are also introducing the "Love Galaxy" project, which includes the "Love Talk" activity in collaboration with Praew Magazine on June 26, 2026. A portion of the proceeds from this event will be donated to the Border Patrol Police Schools Foundation under the "Citizen of Love" initiative, aiming to extend opportunities and the spirit of sharing to society.

Additionally, several renowned brands within Siam Paragon are joining the Pride Month celebrations with a variety of activities, including Big Camera, Coffee World, DJI l Hasselblad, Fitness First, Huawei, iStudio by Copperwired, Jian Cha, MA CHANDELLE, Nintendo Authorized Store by Synnex, Oh Polly, Paragon Cineplex, Pawis, THANN, and The klinique.

Siam Center: The Ideaopolis – Thailand’s First Hub for Trendsetting Ideas and Inclusivity

Siam Center serves as a platform that embraces all forms of individuality through activities promoting Diversity, Equality, and Inclusion. A key highlight of "The Celebration: Right to Love" is a collaboration with Burin Punma, a renowned Thai fashion illustrator and NFT artist, whose work showcases Pride Month through the vibrant lens of the new generation.

In addition, Siam Center is honored to be a co-host venue for the Bangkok Pride Forum, organized by Naruemit Pride. The center is also collaborating with its fashion and lifestyle brand partners to host activities that reflect diversity, equality, and inclusion. Highlights include performances from Drag Bangkok, T-POP shows, and mini-concerts by popular artists from various labels, held on the G Floor of Siam Center from May 28 to June 3, 2026. Another major highlight is “The Colors of Thai Beauty,” a dedicated space inviting everyone to express their beauty

without limits while championing the core values of Diversity, Equality, and Inclusion. Embracing the concept that beauty has no single definition but is a vibrant tapestry woven from unique differences, this initiative aims to elevate T-Beauty beyond traditional standards. The event will run from June 4 – 30, 2026.

Furthermore, Siam Center has engaged in Co-creation & Collaboration with renowned brands to launch special collections and promotions for Pride Month. Participating brands include 27 FRIDAY, A.CEMI, AKE AKE, Adidas, Bonchon, Converse, Frank., Jaspal Group, Kiera Selbe, Kiko Milano, Merge, ORI, Pleased Yogurt Bar, Ravipa, Shepedence, Silhouette, Sleeping Cloud, Super Daddy Store, Tar Mafia, Yoguruto, Victoria's Secret, Vintel, WARA, and Tum Kratoei Sagate, among others. Additionally, Absolute Siam Store will showcase fashion and lifestyle products by talented Thai designers such as ARTEPOLE, DONT/RUSH, FEELFIN, HANKY HOUSE, HATHAI HERB, HERBPINESS, JONGJAROEN, LE HORM, MA CHANDELLE, MN FORMULA, MOREOVER, PANIA, SUKONTA, and TAKARA WONG KINN.

Siam Discovery The Exploratorium: Paving the Way on the Road to Bangkok World Pride 2030

Siam Discovery, "The Biggest Arena of Lifestyle Experiments," is opening a space for limitless discovery and self-expression. In collaboration with Naruemit Pride, it will host the "Road to Bangkok World Pride" exhibition under the concept "WHERE EVERY IDENTITY TELLS A STORY." The exhibition traces the journey of diversity and the fight for equality within Thailand's LGBTQIA+ community, from the inception of Bangkok Pride to its emergence on the global stage. Visitors can participate in DIY activities to decorate the Road to World Pride Landmark, becoming part of this grand showcase. A major highlight is the Thailand’s Drag Star 2026 Showcase, featuring 13 spectacular costumes from the finalists of the Thailand’s Drag Star 2026 competition, organized by Yellow Channel under the theme "ART, CULTURE, GENDER, FREEDOM." Furthermore, the Pride Market and Activity space will support the LGBTQIAN+ community through creative products, design works, and crafts from June 1–14, 2026, at Creative Space, 3rd Floor, Siam Discovery.

In addition, on May 31, 2026, LFC Retail Thailand will unveil the iconic Liverbird logo in a special Pride edition, alongside an exclusive LFC Pride collection. This initiative reflects the power of diversity, equality, and inclusion. Football fans and visitors alike are invited to celebrate their authentic selves and show their pride together with LFC Retail Thailand at Discovery Plaza, Siam Discovery.

Special Offers! Enjoy exclusive Pride month promotions from Discovery Selection, Jai Cha, Jian Cha, LOFT, ODS, and Carlyn. Additionally, experience "The Iliad and the Odyssey Perfume Exhibition," a showcase featuring special collections from 40 renowned fragrance brands, presented by SCENTDICATE.

ICONSIAM: Reinforcing "The Global Stage" – A limitless platform open to everyone from around the world.

Ms. Suma Wongphan, Deputy Managing Director of ICONSIAM Co., Ltd., stated: “ICONSIAM is fully committed to advancing Siam Piwat Group’s strategy of Diversity, Equity, and Inclusion (D.E.I.). We aim to be a driving force in pushing Thailand toward hosting World Pride 2030. To achieve this, we have launched the campaign ‘UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY,’ which reinforces our position as ‘The Global Stage’—a limitless platform open to everyone, supported by world-class Universal Design standards. Our goal is to establish ICONSIAM as an international Pride-Friendly Destination that welcomes all generations while elegantly showcasing Thai Soft Power to the world.”

This year, ICONSIAM presents the "Rainbow Phenomenon over the Chao Phraya River" through three major highlights: PRIDE THE WORLD, featuring Thailand’s first-ever Rainbow Fireworks display above the river curve; TOGETHER WE PRIDE, which drives the Y-Economy business ecosystem as a powerful Soft Power on the global stage; and POSITIVE PRIDE, a vibrant space for everyone to immerse themselves in Rainbow Culture through diverse activities, dining, and shopping, complemented by a moving art exhibition from Queen Art Thailand and LGBTQ+ artists that profoundly reflects the beauty of diversity.

The "The Celebration: Right to Love" event by Siam Piwat Group has received tremendous support from esteemed partner organizations. The press conference was honored by the presence of Ann (Waddao) Chumaporn, President of the Bangkok Pride Working Group; Phatthara Lertsukittipongsa, Director of Yellow Channel and Founder of the Drag Bangkok Festival; Niamh Collier-Smith, Resident Representative of the United Nations Development Programme (UNDP) Thailand; Dr. Norathep Chupul, Director of Pathum Wan District; and Watchara Kongphalanon, Senior Manager of Mega Events and International Festivals at the Thailand Convention and Exhibition Bureau (TCEB). This collaborative milestone underscores Siam Piwat’s commitment to elevating Bangkok Pride into a Global Festival that attracts tourists from around the world to Thailand every June, demonstrating the nation's readiness to host Bangkok World Pride 2030.

Ann (Waddao) Chumaporn, President of the Bangkok Pride Working Group, stated: “This year, in addition to the grand parade, Naruemit Pride is focused on driving the ‘Road to WorldPride 2030’ strategy. We will host a ceremony to bring the Road to Bangkok WorldPride flag into the arena alongside the Pride City Network (PCN) from across the country, declaring Bangkok’s readiness and potential to host WorldPride 2030. We are further amplifying the power of diversity through key initiatives, including the Bangkok Pride Forum, an international knowledge-sharing platform, and the Drag Bangkok Festival 2026, which will transform Bangkok into a world-class stage for arts and culture. 2026 marks a vital milestone for Thailand’s LGBTQIAN+ community as we unite to

support the bid for Bangkok WorldPride 2030. We anticipate this year’s parade participants will exceed last year’s record of 350,000, reflecting the continuous growth of community power, equality, and international recognition.”

“The collaboration across all sectors serves as a declaration of Thailand’s potential as a Global Strategic Destination for the worldwide LGBTQ+ community. This will be a massive driving force, as the LGBTQ+ community represents more than just a high-spending tourist segment; they are a group that seeks value and acceptance. Hosting ‘The Celebration: Right to Love’ will solidify Bangkok's status as a landmark that drives economic momentum and enhances our international image,” Ms. Thanaporn concluded.

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