Siam Piwat Reinforces Its “Game Changer” Leadership, Expanding a Global Luxury Ecosystem with World-Class Partners to Unlock New Growth from the Rising HNWIs Economy

- The No. 1 Position in Asia’s Most Powerful Luxury Market with World-Class Sales Performance, scripting a historic new chapter in the luxury lifestyle industry, elevating and driving Thailand to become a premier Global Luxury Destination.

- A World-Class Phenomenon unfolds, uniting 4 cross-industry titans—BELMOND (LVMH), GALERIES LAFAYETTE, INSIGNIA, and MJETS— to forge the ultimate luxury ecosystem of the future.

- Integrating the Ultimate Borderless Global Privilege Ecosystem, seamlessly connecting a comprehensive network to captivate ultra-high-net-worth individuals worldwide, flawlessly fulfilling every dimension of future luxury living.

BANGKOK (May 28, 2026) — Siam Piwat Group, a leading global real estate and retail developer—owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok—reinforces its status as a premier "Game Changer" by announcing a historic strategic collaboration with the world's most influential titans: BELMOND (LVMH), GALERIES LAFAYETTE, INSIGNIA, and MJETS. This monumental alliance strengthens the Global Privilege Partnership and elevates the "Global Luxury Ecosystem”, seamlessly connecting the world of luxury for ONESIAM members and partner organization patrons through a network of world-class privileges and experiences that encompass every dimension of lifestyle, both in Thailand and across the globe. Currently, Siam Piwat commands the leading position in the luxury market, backed by the most powerful, high-purchasing-power customer base in Asia, and captures over 70% of the luxury market share in Thailand.

Driven by a vision to redefine the meaning of luxury through the power of a limitlessly connected global ecosystem, Siam Piwat is forging the world’s most interconnected luxury network. By seamlessly integrating exclusive experiences across diverse industries—spanning private aviation, global ultra-luxury hotels and resorts, premier luxury department stores, and bespoke lifestyle management services—the company is shaping a limitless "Borderless Luxury Ecosystem." This milestone further solidifies its undisputed position as the number one leader in Thailand’s luxury retail and lifestyle ecosystem, while proudly driving the nation to become a premier global luxury destination.

Mrs. Saruntorn Asaves, First Executive Vice President, Customer Centricity & Relationship at Siam Piwat Co., Ltd., stated: “Siam Piwat remains committed to its 'Co-creation & Collaboration' strategy, long-standing as a pioneer in forging formidable global business alliances to deliver peerless experiences and create profound impressions for both Thai clients and international tourists. Over the years, we have continuously welcomed world-class partners, each an industry leader, into an ecosystem that merges limitless potentials and co-creates shared values.

In the luxury lifestyle sector, which represents a crucial and highest-value market, we possess deeply rooted expertise in catering to High-Net-Worth individuals from around the globe, backed by our ONESIAM membership base, which comprises the strongest premium clientele in the region. In 2025, High-Net-Worth members recorded expenditures exceeding 1 million Baht per transaction, with their annual spending surpassing average customers by a staggering 35 times. This clearly underscores the immense and unrivaled purchasing power of our high-end client base.

The key objective of establishing the Global Privilege Partnership this year is to elevate Thailand into Luxury Destination. We are dedicated to reinforcing the Global Luxury Ecosystem, seamlessly connecting the luxury business landscape for Ultra-HNWIs. This is achieved through the integration of databases and cross-industry advantages to deliver the ultimate privileges beyond expectation.”

"The First-Ever Global Luxury Collaboration" unites 4 world-class brands into the Global Partnership Ecosystem

This year, the latest world-class partners joining the Global Privilege network include BELMOND (LVMH), a premier global ultra-luxury hotel and travel group; GALERIES LAFAYETTE, France’s leading department store and an iconic Parisian destination for travelers worldwide; INSIGNIA, a leader in premium luxury lifestyle management and bespoke membership services; and MJETS, Thailand’s sole integrated private aviation service provider and the epitome of elite travel. Each partner brings a distinct, unparalleled excellence, comprehensively fulfilling every dimension of the target audience's luxury lifestyle as follows:

- Elevated Travel Experiences with BELMOND (LVMH): Revolutionizing the art of travel through "Curated Journeys" that seamlessly connect world-class luxury hospitality with premium retail privileges. Members will enjoy dedicated 1-1 travel planning support and VIP welcome when staying at legendary hotels or traveling aboard Belmond’s iconic luxury trains worldwide. Additionally, they will receive access to bespoke, personalized itineraries of unique experiences crafted for distinguished members.

“At Belmond, we are dedicated to perpetuating unforgettable journeys. Partnering with Siam Piwat allows us to seamlessly merge the world of luxury retail with ultra-luxury travel, offering ONESIAM members bespoke experiences that unveil the charm of global destinations in an unprecedented manner.” — Charlotte Heyman, Director of Sales Asia, BELMOND

- Exceptional Service with INSIGNIA: Elevating lifestyles through 24/7 bespoke client services and highly personalized support, seamlessly curated to fulfil every desire without geographical boundaries— from securing reservations at the world’s most sought-after restaurants to unlocking exclusive access to globally renowned events and experiences beyond public reach.

“This collaboration perfectly reflects our commitment to delivering care that goes beyond expectation. We are delighted to seamlessly integrate our world-class client services into Siam Piwat’s ecosystem, deepening customer engagement through experiences meticulously tailored to the individual’s true desires.” — Nada T. Rouviere, President of INSIGNIA

- Seamless Travels with MJETS: Completing the puzzle of limitless mobility through bespoke private jet services and exclusive access to premium airport lounges, complemented by luxury chauffeur transfers directly from the runway to Siam Piwat’s iconic landmarks.

“MJets strongly believes that true luxury is defined by time, convenience, and seamless experiences. Joining the Global Privilege Ecosystem represents a natural extension of lifestyle and travel integration — allowing members to move effortlessly from home to destination with elevated privileges and personalized journeys throughout every touchpoint.” — Natthapatr Sibunruang, CEO of MJETS

- Seamless Shopping with GALERIES LAFAYETTE: Bestowing exclusive privileges and VIP services through Seamless Global Access for shoppers across two continents. Upon arriving in Paris, all Siam Piwat members can enjoy complimentary gifts and access to VIP lounge with qualifying purchases, while Black, Platinum, and Scarlet members can additionally access to a Private Personal Shopping Lounge accompanied by a dedicated personal shopper upon request, expedited tax refund services, and a VIP welcome identical to the premier experience at Siam Piwat’s iconic landmarks.

“We are absolutely delighted to expand our ecosystem alongside a formidable partner like Siam Piwat. This collaboration is about delivering a cross-continental ‘Seamless Shopping Experience,’ ensuring that the Siam Piwat clients receive the highest echelon of exclusive hospitality whether they are shopping in Bangkok or Paris.” — Thierry Vannier, Director of International Customer Development and Operational Marketing at Galeries Lafayette Paris Haussmann.

Joining Forces with Global Partners to Offer Curated World-Class Privileges

Beyond this latest historic alliance with the four titans, Siam Piwat’s extensive Global Privilege Partnership network already encompasses world-renowned brands across premier global destinations. This elite network includes PARCO in Japan, TAIPEI 101 in Taiwan, Hong Kong Times Square in Hong Kong, ION Orchard in Singapore, Pavilion Kuala Lumpur in Malaysia, Plaza Indonesia in Indonesia, FOSUN in the People's Republic of China, and Hyundai Department Store, the retail giant from South Korea. These industry leaders span retail, tourism, and healthcare services, collectively strengthening the unmatched cross-border experiences and elevated privileges for both Thai and international patrons.

ONESIAM members will enjoy exclusive discounts, special promotions, VIP hospitalities, and other priceless experiences across all dimensions. Reciprocally, when members of these partner organizations visit Siam Piwat’s shopping destinations, they will be welcomed with identical premium privileges. This includes exclusive discounts from leading brands, access to private lounges, dedicated assistance from the Customer Relationship team, and an array of bespoke services. Furthermore, Siam Piwat has integrated its database infrastructure with its partners to analyze deep customer insights, enabling the delivery of highly tailored, hyper-personalized offers. This strategic approach prioritizes long-term relationship building over temporary promotional campaigns, seamlessly integrating cross-industry advantages to fulfill every dimension of the High-Net-Worth Individuals' lifestyle.

“This synergy marks a monumental step beyond all limitations toward borderless growth. It not only elevates Thailand into a premier Global Luxury Destination but also establishes a definitive new benchmark for the ultimate luxury lifestyle experience,” concluded Mrs. Saruntorn.