Siam Piwat Co., Ltd., the owner of Siam Paragon, Siam Center, Siam Discovery and Paradise Park has joined five giant retailers in the world's popular tourist destinations: South Korea's Lotte, Hong Kong Times Square in the People's Republic of China, Robinsons of Singapore, Sapporo Parco of Japan and Galleries Lafayette of France; in welcoming the festive season with the launch of a massive international campaign called Global Privilege Partnership. The campaign offers local and international shoppers the ultimate shopping experiences and above average privileges, representing the first such phenomenon in Thailand's retail sector and strengthening Siam Piwat's leadership in creating different experiences for the consumer right where the heart is.
Mrs. Mayuree Chaipromprasith, Senior Vice President for Business Promotion, Siam Piwat Co., Ltd., said that with a strategy to position itself as thought-leader in Thailand's retail property sector focusing on offering in our project novel concept, new retail businesses and a wide range of trendy lifestyle concepts that are the first in Thailand, and some even also in the world marketing activities of Siam Paragon, Siam Center, Siam Discovery and Paradise Park are focused on creating marketing spectacles – experiences that are Thailand firsts or world-class experiences as well as above average, impressive services offering local and international visitors different experiences that are close to hearts to warrant repeated visits to Siam Piwat's shopping venues.
At present, the company offers regular shoppers two types of membership cards: Platinum M Card for visitors to Siam Paragon and VIZ Card for shoppers at Siam Center, Siam Discovery and Paradise Park. Currently, there are of 120,000 members of both cards (Platinum M Card 20,000 and VIZ Card 100,000). The company will increase the number of card members by tapping travel enthusiasts under the Global Privilege Partnership campaign where the cards will give shoppers from around the world a travel companion.
First time in Thailand's retail sector with Global Privilege Partnership
It is the first time that Siam Piwat has worked with the leading retailers it hand-picked in the world's popular tourist destinations. Together, the retailers will offer above average global shopping experiences through a national campaign under the "Global Privilege Partnership" programme. The five giant international partners are in countries with world-class tourist attractions. They are South Korea's Lotte, Hong Kong Times Square, Robinsons of Singapore, Sapporo Parco of Japan and Galleries Lafayette in France. By offering premium privileges to Platinum M Card and VIZ Card members as well as holders of member cards issued by the five international partners, shoppers will enjoy benefits and VIP service as they would have in their countries. At present, the five retailers have a combined membership base 2 million worldwide.
Mrs. Mayuree said that Siam Piwat is very pleased to lead the campaign and to be trusted by the five retailers who selected Siam Piwat as their exclusive partners to represent them in Customer Relationship Management (CRM) across the borders to ensure cardholders enjoy maximum benefits. Siam Piwat sees working together in the form of partnership and collaboration as a way to develop a mechanism to stimulate more international consumer spending in Thailand. At present, the majority of visitors to Siam Piwat's shopping venues are of the B group and higher. They have high purchasing power, love to travel, live a modern lifestyle, are into trendy innovations and expect above average services. These people are the same as the target groups of the five international partners. Therefore, the campaign is expected to attract card members of the five partners to Siam Piwat's retail venues. The company expects a total of 400,000 visitors a year through the campaign, which should generate Bht 6,000 million annually in consumer spending.
The exclusive privileges offered by Platinum M Card and VIZ Card issued in Thailand are warmly welcomed in the five popular tourist destinations.
Members of Platinum M Card and VIZ Card (black and titanium) as well as the cards issued by the five international retailers will enjoy the benefits, including 5-50% discounts from more than 2,000 stores in the five popular destinations. They will also enjoy super special services which ensure maximum comfort and convenience. Among the services are personal assistants on hand to give members tips at the partner shopping venues, welcome gifts worth more than Bht 3,000 and what is a must is an Exclusive Lounge with a wide range of beverages. The campaign is available now and Siam Piwat is expected to expand it to include five more countries within 2015.
And as the owner of Siam Paragon and Siam Center – both are world-class tourist destinations, the company is prepared to impress international visitors with a wide range of incentives, including a website in 6 different languages – English, Chinese, Russian, Japanese, Korean and Thai to make it convenient to communicate with international visitors. It has also partnered with 60 leading hotels around Thailand to provide special discounts e.g. up to 50% for spa services.
"The Global Privilege Partnership has the largest number of leading countries working together. Not only will it serve to grow traffic to Siam Paragon, Siam Center and Siam Discovery, but it also offers value for money in terms of benefits and privileges enjoyed by members of Platinum M Card and VIZ Card. The campaign is a driving phenomenon to invigorate Thailand's retail sector while attracting visitors to Thailand to generate consumer spending and revenues for the country," said Mrs. Mayuree.