Siam Piwat joins forces with 10 financial institutions to create the COINNIVERSE phenomenon with the conversion of reward points of all cards into VIZ Coin in ONESIAM SuperApp


Siam Piwat Co., Ltd, is a leading property and retail developer, the owner and operator of global retail destinations Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, as well as a developer of the platform ONESIAM SuperApp that is the only one and luxury application of shopping centers offering interesting content to meet diverse lifestyle, products and services with special deals as well as serving as CRM platform on the digital world to collect VIZ Coin to be used equivalently to cash for shopping at ONESIAM retail destinations and at the application. The company has recently joined forces with 10 leading financial institutions to deliver extraordinary experiences through ONESIAM SuperApp with irresistible promotions and special deals for members and it is the first time that credit card members and customers of the participating financial institutions can convert their reward points into VIZ Coin in ONESIAM application. The aim is to open up more opportunities for purchasing products of leading brands that will create the COINNIVERSE phenomenon with redeeming more points to get more campaign.

Mr. Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Co., Ltd, says “Siam Piwat determines to drive Collaboration to Win strategy by partnering with allies and partners in diverse industries to create an ecosystem of success and open up a new world of effective business that can expand beyond all boundaries. For the financial institutions, we are honored to have 10 leading institutions consolidate forces to mark an important milestone including Kasikornbank, Siam Commercial Bank, Bangkok Bank, Citibank, Government Saving Bank, ICBC (Thai), Krungsri Credit Card, Ayudhya Capital Services, MAII by KTC run by Krungthai Card Plc (KTC), and TMB-Thanachart Bank. The mutual expansion of customer bases of 10 financial partners and ONESIAM SuperApp reach 21 million members.”

To provide maximum benefits to customers of all 10 institutions partnering with ONESIAM, each institute will feature a wide range of irresistible deals such as discounts on shopping, special promotions, privileged services only for members, and the conversion of reward points of credit cards and member cards into VIZ Coin in ONESIAM SuperApp.

Collecting all reward points and converting them into VIZ Coin is beneficial for any customers who hold several credit cards because all points will be collected into a single platform that will open up diverse opportunities for redemption. The credit card holders of Kasikornbank, Siam Commercial Bank, Bangkok Bank, Citibank, Government Saving Bank, Krungsri Credit Card, Ayudhya Capital Services, MAII by KTC run by Krungthai Card Plc (KTC), and TMB-Thanachart Bank can convert their 1,000 points into 100 VIZ Coin and the credit card holders of ICBC (Thai) can convert their 24,000 points into 100 VIZ Coin. Redeem your reward points online easily at the application or at each institution’s redemption service.

Customers can use VIZ Coin in a more rewarding and convenient way as 1 VIZ Coin is equivalent to 1 baht and can be used for purchasing products at leading stores in ONESIAM retail destinations of Siam Paragon, Siam Center, Siam Discovery and ICONSIAM offering over 200 participating shops. The privileges also include shopping for products anytime and anywhere in ONESIAM application which now offers over 20,000 choices of items. Each use by VIZ Coin is not limited to the number of purchasable items.

The VIZ Coin is collected from buying products at ONESIAM retail destinations and ICONSIAM and at ONESIAM application. Every spending of 200 baht at participating shops will get 1 VIZ Coin and every spending of 1,000 baht at the luxury stores will get 1 VIZ Coin. The collaboration with 10 financial partners will allow the customers of these institutions to convert their reward points into VIZ Coin and their collection of VIZ Coin will increase rapidly. The converted VIZ Coin in a single platform also provides a convenient way to buy brand-name products.

In addition to using VIZ Coin which is equivalent to the cash for purchasing any products, the coin can be redeemed for diverse extraordinary experiences like free car parking and workshop attendances as well as privileged services and products from partners on ONESIAM SuperApp such as vouchers of luxury hotel accommodations, food vouchers, spa vouchers, discounted rates for insurances, and tickets of performances and many more. VIZ Card holders will get a vast range of privileges and promotions according to the tiers of cards including VIZ Black, VIZ Titanium, and VIZ White.

The collaboration forces between the two groups of business leaders, Siam Piwat and the 10 financial institutions, not only reinforce the ecosystem but also mark an important milestone for the world of shopping malls and connect the invaluable customer bases which can empower business without limits.