Siam Piwat Co., Ltd., the owner and operator of Siam Center as well as prestige retail development Siam Paragon, today, announced that it has been selected as one of the world's 5 best-designed retail centres by the retail industry's leading international association – the International Council of Shopping Centers (ICSC).
Siam Center is one of five honorees from around the world presented with the 2015 ICSC VIVA Award in the 'design and development' category and is recognized for 'most outstanding design'. The award follows Siam Center's selection in 2014 as a Gold Award Winner by the Asia Pacific Shopping Center Awards for its innovative new design.
Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd. said: "We are very honored by the ICSC's award. We want to help make Bangkok a top global shopping destination by being at the forefront of new ideas in the design of our properties. Siam Center is one of the first lifestyle destinations in the world to pioneer a revolutionary new retail concept that involved collaboration between retail developer, retailers, and brand owners to create a consistent visual identity in the entire venue as well as concept shops which are all aligned with Siam Center's distinctive look and mood. That collaboration even extended to presenting visitors with a single promise: that, regardless of whichever store or restaurant they visited at Siam Center, they would experience something revolutionary and unexpected."
"Since the new concept was introduced, the number of people visiting Siam Center has increased by almost 12,000 people a day, as compared to the year before. And, of those people visiting Siam Center, the number of people who actually do some shopping at the venue has leapt by an incredible 34%."