Siam Piwat Group’s Siam Discovery Unveils Groundbreaking "Circular of Lux" Prototype Platform, Paving the Way for a Sustainable Future Across All Dimensions


- The "Circular of Lux" prototype platform reaffirms its mission to drive business with a focus on sustainability. Siam Discovery is the trailblazer offering innovative services and unique experiences that cater to the requirements of sustainable living.

- It continues to engage in business by establishing novel ecosystems and communities, fostering unique experiences aligned with future lifestyles for individuals across all levels by embracing the principles of inclusiveness and reuse for maximum benefit.

Siam Piwat Group's Siam Discovery The Exploratorium reinforces its reputation as a pioneering hub of creativity, where people are encouraged to Experiment, Create and Cultivate without limit. It is reaffirming its commitment to advancing sustainable business practices by persisting in its mission to create the "Circular of Lux" platform, providing a distinctive experience for modern consumers. It takes the lead in establishing an ideal ecosystem that offers services catering to the multifaceted requirements of sustainable living. Employing the principles of a circular economy and recycling resources for optimal benefit, it actively promotes the responsible and sustainable utilization of resources. This aligns seamlessly with the future lifestyle of individuals, ensuring equitable access for all.

Usara Yongpiyakul, Chief Executive Officer, Retail Business, Siam Piwat, Siam Piwat Retail Holding Co., Ltd., has disclosed that we operate with a commitment to achieving excellence across all facets while upholding the utmost standards. Consequently, it has received acceptance from prominent entrepreneurs, particularly luxury brands, for an extended period, delivering an experience that surpasses expectations. Simultaneously, we remain conscious of the significance of creating value for both society and the environment to contribute to sustainable growth. Therefore, the development of the "Circular of Lux" platform is geared towards providing distinct experiences that cater to the comprehensive requirements for sustainable living.

The launch of "Circular of Lux" marks another step in the business operations platform towards sustainability, aimed at fulfilling the lifestyle needs of modern consumers. Embracing the vision of becoming Thailand's Leading Luxury Circulator, the initiative advocates for the mindful use of resources, emphasizing appreciation and exchanging for maximum benefit. This is achieved by creating unique experiences that resonate with lifestyles centered around sustainability.

"Circular of Lux" is set to become a hub for forwarding and facilitating exchanges of leading luxury brand items for customers who made purchases at Siam Paragon or ICONSIAM. Operating under the principle of "One product lives more than once," the platform will forward valuable products that have been cherished and well-maintained, allowing them to be passed on to successive caretakers. The exclusive "Circular of Lux" store is set to open on the M floor of Siam Discovery, covering a spacious area exceeding 300 square meters.

The opening of "Circular of Lux" consequently brings forth significant potential and a wealth of leadership experience in the luxury retail market. It also presents extensive for comprehensive business development that also benefits a wide range of individuals. This initiative reinforces the mission to foster towards achieving zero waste goals as well as aspires to become the first shopping center in Thailand to rely on 100% renewable energy by 2030. This aligns with the intention to achieve net-zero carbon dioxide emissions by 2050, contributing to the conservation of our natural resources.

Tiparat Promburee, EVP-Retail Business Management, Siam Piwat Retail Holding Co., Ltd., expressed, " Circular of Lux is a new service format designed to cater to a distinctive premium lifestyle that addresses the varied needs of customers in every aspect. Our commitment is to deliver exceptional service accessible to individuals at all levels, fostering an experience that encourages customers to consistently avail of our services, spanning across generations."

The "Circular of Lux" store is set to open its doors on February 1, 2024. The store will feature an extensive collection of over 300 items from leading brand items, including bags, clothing, leather goods, fashion accessories, and shoes, as well as special and limited-edition collections. All products undergo thorough inspections by certified experts. The process is further enhanced by the use of AI technology that is meticulous and precise in its examinations. The store's interior exudes a luxurious atmosphere, featuring a dedicated lounge where customers can privately exchange stories and discuss fashion trends.

Additionally, a state-of-the-art product storage system is implemented, maintaining standards equivalent to those found in leading global brand stores. Furthermore, the store is equipped with a system designed to maintain a controlled temperature 24 hours a day. This ensures that all beloved products can be delivered to recipients with uncompromised quality and the scrupulous care and attention.

"Circular of Lux is regarded as a platform representing the concept of Inclusiveness for all segments of society. It stands as a prototype platform that provides an unparalleled and innovative experience to satisfy all lifestyle needs comprehensively. Apart from meeting needs in every dimension, it actively creates social value, minimizes resource wastage, and contributes to sustainability for the world," concluded Tipparat.