Siam Piwat reaffirms position as No. 1 Global Destination developer with world-class celebrations of Maha Songkran festival


This year, people from all corners of the globe showed interest in traveling to Thailand to join in the grand Songkran festival celebrations. One of the major destinations attracting millions of tourists included Parc Paragon, Siam Paragon and River Park, ICONSIAM. At these destinations, we witnessed waves of tourists having fun participating in the water festival every day throughout Songkran festival. These activities are the result of co-creation with partners to promote Thailand's soft power, bringing joy to tourists and visitors alike.

Apart from enjoying the water-splashing festivities this year, everyone was delighted and entertained, reveling in the joy with smiles on their faces. Whether it's concerts by famous Thai artists or world-class artists that are both exciting and inspiring, along with meticulously organized events that prioritize convenience and safety for tourists, people from all over the world has come together to celebrate Songkran with peace of mind and utmost joy.

This is another testament and great achievement for Siam Piwat Group, which is the leader in developing globally-awarded destinations. Among recent prestigious recognitions included the "Iconic Developer of the Year" award from the Global Brand Awards 2023. Meanwhile, ICONSIAM has been widely recognized as a new Global Destination, affirmed by accolades such as the World Retail Awards and MAPIC Awards in Cannes, France.

Moreover, Siam Paragon has consistently been voted as the Top of mind brand and has also been globally recognized, receiving world-class accolades such as the "Brand of the Year" at the World Branding Awards 2022-2023.