Siam Piwat supports world-class business case competition CIBCC 2024, creating a well-growing platform for all


To further solidify its position as the Icon of Innovation and a leading developer of world-class projects, Siam Piwat Group has supported the 10th Chulalongkorn International Business Case Competition (CIBCC) 2024, organized by the Chulalongkorn Case Club and the international programs of Chulalongkorn Business School, Chulalongkorn University, reflecting Siam Piwat’s commitment to creating a well-growing platform that benefits both internal and external stakeholders.

Representing Siam Piwat’s executives, Ms. Caroline Murphy, President – Sales and Business Relations, and Ms. Amporn Chotruchsakul, President – Business Support, attended the opening ceremony, with Ms. Murphy serving as a guest speaker on the topic “Siam Piwat as A Creator of World-class Experiential Destinations.” The opening ceremony was held on May 20, 2024 at the Chulalongkorn University Auditorium and presided over by Ms. Supamas Isarabhakdi, Minister of Higher Education, Science, Research, and Innovation (MHESI).

Siam Piwat and WHA Corporation Public Limited Company have participated in the CIBCC 2024 as case companies. The competition is taking place from May 20 to 26, 2024 at Chulalongkorn University in Bangkok and in Rayong.

On May 20, 2024, Siam Piwat Group’s executives and employees welcomed and gave a tour of Siam Paragon, Siam Center, and Siam Discovery to the representatives from the 20 participating universities from around the world, faculty members, and the CIBCC team, totaling 150 people.

Siam Piwat is committed to driving sustainable business growth and creating value for people, communities, society, and the country by spreading its contribution far and wide. This project is a vital opportunity for Siam Piwat to support social activities, serve as a model, and provide a practical learning experience based on real business operations, reflecting its commitment to creating a well-growing platform for all internal and external stakeholders.