Korea Tourism Organization and Sam Piwat Group partner up to offer extraordinary travel experience


Executive Vice President of the Korean Tourism Organization (KTO)’s International Tourism Division Lee Hak-ju and Siam Piwat Group’s Chief Customer Experience Panthep Nilasinthop today signed a partnership MOU to promote Korean tourism among Thai family travelers. The signing ceremony took place at Conrad Soeul, South Korea with the presence of executives of both parties.

Based in Bangkok, Siam Piwat Group is a leading property and retail developer – the owner and operator of world-class destinations including Siam Paragon, Siam Center, Siam Discovery and a joint venture partner of ICONSIAM, ICS and Siam Premium Outlets Bangkok. According to the MOU, both parties will collaborate on promoting Korea’s Tourism, offering special privileges such as discounts for tourism-related products and services and special promotions in South Korea for customers and members of Siam Piwat’s retail premises. Korea’s travel campaigns and activities will be promoted at shopping centers’ in-mall media as well.

This special collaboration campaign is organized in partnership with “Traveloka ,” the largest tourism platform in Southeast Asia. The campaign will start on 21 June 2024 and runs until November 2024, an exclusive privilege for Siam Piwat’s customers and members.

In addition, special promotion campaign targeting Siam Piwat’s top spenders is also introduced. Three top spenders will each receive two Bangkok-Korea return business class flight tickets along with 3 nights stays at five-starred accommodation in Seoul.

Mr Panthep Nilasinthop, Siam Piwat Group’s Chief Customer Experience, said “All Siam Piwat’s shopping centers are global destinations and have been a top-of-mind retail premises among locals and international visitors. They are epicenters of people and lifestyles and welcome over 450,000 visitors in total a day. We also have ONESIAM application, an online platform that enable us to boundlessly connect with our customers at any time and any geographical location. Siam Piwat has been dedicated in offering unparalleled and unique customer experiences. We focus on our strategic ‘Co-Crate and Collaboration’ business practice with our partners in our own eco-system that covers various industries. Importantly, we have been working with Korean public and private sectors, especially on bringing numerous and multi-dimensional K-Cultures to Thailand such as fashion, music, entertainment, food & beverage and tourism. All have been successfully well-received like concerts, Thailand’s first K-Pop artists fan meetings, Southeast Asia’s first pop-up stores and many more.

“It is a great pleasure for Siam Piwat Group to collaborate with Korea Tourism Organization to offer Thai customers unparalleled experience through special campaigns and privileges. We are thankful for KTO for this special opportunity. Siam Piwat is the only Thai retail representative to join this campaign and to offer such a great privilege exclusively to our customers who love travelling to Korea,” concluded Panthep Nilasinthop.

Follow Facebook: KTO Thailand or ONESIAM for more details.