Siam Center

Siam Center is Thailand’s first international shopping center launched in 1973 with the aim to introduce the shopping mall business to Thai retail market. For more than 50 years, it has been Thailand’s best-loved mall has captured the hearts of Thai and international visitors, and is one of the world’s most innovative shopping destinations.

In 2013, a major renovation took place ,and Siam Center introduced its new concept “The Ideaopolis.” As an Ideaopolis, Siam Center is no longer a shopping center but an arena of imagination and creativity without limits in art, fashion, technology and lifestyle. The concept has amazed, inspired and revolutionized the retail and shopping industry.

Siam Center highlights include Idea Avenue - a dynamic space that hosts experiential activations featuring global trends and world-renowned artists, Hub of Street Culture - a central hub for street fashion and culture, featuring Thai designers, fast fashion brands as well as flagship stores, Absolute Siam - a trendsetting zone showcasing one-of-a-kind merchandise and activations, highlighting innovative Thai designers and Thai pop culture.

​ Siam Center features Innovative Store Concepts by integrating interactive digital elements, such as digital walls and stylists to enhance the shopping experience. It is also home to flagship stores like Nike Thailand, which offers the “Nike By You” customization service, allowing customers to personalize their products.

Siam Center is globally recognized as a hub of Creative Thai and a curator of distinctive Thai designers, many of whom started their careers at Siam Center. Serving as a dynamic platform for talents in the fashion industry from young designers, artists, designers, and creators to Thai brands and legendary brands, Siam Center is fully dedicated to inspiring and empowering Thailand’s creative talents and has put their mark on the global stage .

Today, Siam Center still reigns as the trendsetting fashion hub that caters to diverse styles and communities.