Three giant partners - Siam Piwat, True Group, and Kantana Group spend 300 million baht to launch "True 5G PRO HUB, the first fully integrated digital hub in Southeast Asia


Prepare to meet a big phenomenon for New Gen people when 3 giant alliances - Siam Piwat, True Group, and Kantana Group - announced an important cooperation, spending over 300 million baht to prepare for the launch of "True 5G PRO HUB", a new world for New Gen people. The most advanced digital hub will be a space for creativity, discovery and self-development towards future skills that will meet the needs of 3 new generation lifestyles, namely Gamer & E-Sports, Gen Z Lifestyle and Future Skills, without limitation. "True 5G PRO HUB" is ready to open in December on the 4th floor of Siam Discovery.

Siam Piwat Group, a leading real estate and retail developer, True, a leader in integrated digital lifestyle, and Kantana Group, a leading content and production business in Thailand, join the opening of a new world for New Gen people on the 4th floor of Siam Discovery - The Exploratorium in the heart of Siam under the first integrated New Digital Hub in Southeast Asia. "True 5G PRO HUB" will meet the needs of 3 new generation lifestyles, namely Gamer & E-Sports : a hub for gamers from amateur to professional level with the space for hosting the biggest tournaments to support the rapidly growing game market in Thailand; Gen Z Life Style : a lifestyle center for New Gen to express creativity without boundaries, including Cosplay, Anime, Board Game and others; and Future Skills : a new skills center that will take the new generation to a new dimension of learning, exchanging and practicing to develop and extending skills to the future world, including advanced Metaverse NFT and Digital Skills.

Miss. Jatuporn Laosongchitra, Senior Vice President – Core Business Development, Siam Piwat Company Limited, revealed that at Siam Piwat Group, we have confidence in co-creating & collaboration with local and international partners to deliver extraordinary experiences that exceed expectations and create share values for all parties. The beginning of "True 5G PRO HUB" was co-created from the combination of power of 3 like-minded partners to create a phenomenon and present a new prototype for lifestyle destinations of the New Generation today. We believe that Siam Discovery is an area that meets the needs of creating a community for the new generation with digital lifestyles with a central location in the heart of Siam, which is the center of business, shopping and the center of people's life. "True 5G PRO HUB" will be a new destination for New Gen people which full of business expanding opportunities in the future without any limitation.

Mr. Piroon Paireepairit, Strategy Committee and Head of Working Group 5G, True Corporation Public Company Limited, said that the digital world has played a role in the new generation in terms of lifestyle, interests and lifestyle. True is a leader in integrated digital lifestyle with 5G as the most advanced technology that connects people's lives and lifestyles seamlessly. For “True 5G PRO HUB”, True has come to support the infrastructure of digital technology in terms of broadband internet and True 5G internet package that is fast, strong and stable because it is the heart of the gamer's journey through the world smoothly and without interruption. It is believed that this area will be a one-stop-shop for E-Sports with space for grand tournaments and a community that caters to the needs of the amateur to the professional. It will be also a new world where New Gen people will be able to use cutting-edge technology to extend their future skills endlessly.

Mr. Jiraj Kaljaruek. Director of Content and Marketing at Kantana Group Public Company Limited, revealed that Kantana Group, as the leading content and production business in Thailand as well as an expert in E-Sports and future skills, we believe that “True 5G PRO HUB” will be another important milestone to drive Thailand's digital economy to sustainable growth. This is not only an extension and development of the E-Sports industry, but also skills and lifestyles that the new generation people are interested in with an economic value of up to 37,600 million baht and also includes future skills with digital links. This space has been developed to truly meet the needs of New Gens, both as a space to encourage self-discovery, skill development, and the creation of collaborative networks for future developments for both the young generation and business partners.

"True 5G PRO HUB" is located on an area of over 2,000 square meters, on the 4th floor of Siam Discovery - The Exploratorium, in the heart of the Bangkok, divided into 5 zones:

- Gaming Zone : Space for gamers and pro players equipped with computers equipment for playing games and high speed internet.

- Private VIP Zone : Space for gamers and pro players who want privacy.

- Arena Zone : Space for events, E-Sports competitions, Live Studio, Watch Party and activities that cover every New Gen lifestyle, including the creation of full digital content.

- Future Skills Training Zone : Learning areas for developing future skills include skills in E-Sports, Metaverse, NF, other Digital Skills.

- Food & Beverage Service : Area for relaxation with food and beverage service.

With the readiness in every aspect, the cooperation of strong partners and the lifestyle trends of New Gen with their own style, "True 5G PRO HUB" will be like a new world for New Gen people to fuse all needs and interests together. This is to move towards becoming a community that will inspire ideas, discovery and endless development of future skills. "True 5G PRO HUB" is ready for full service in December