Siam Piwat partners with Bangkok Life Assurance to offer superior health experience and financial planning advantages in support of premium lifestyle needs


Siam Piwat Company Limited, a leading real estate developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has joined forces with Bangkok Life Assurance Public Company Limited, a leading life and health insurance company, to offer exclusive privileges, one-of-a-kind health and wealth experience, as well as promotional campaigns tailored specifically to fulfill the luxury lifestyle of the customers of both organizations, with the goal of further strengthening Siam Piwat’s ecosystem and fostering mutual success, highlighting its Collaboration to Win strategy.

Mr. Panthep Nilasinthop, Chief Customer Officer of Siam Piwat, stated, “Siam Piwat is widely recognized as a leader in creating and delivering new platforms for various businesses and as an expert in conducting marketing among high-spending customers. Siam Piwat has always focused on strengthening its ecosystem in collaboration with its business partners across all dimensions. This partnership between Siam Piwat and Bangkok Life Assurance will deliver one-of-a-kind insurance products that will complete the luxury lifestyle of the customers of OneSiam, ICONSIAM, and ONESIAM SuperApp.”

“At present, OneSiam, comprising Siam Paragon, Siam Center, and Siam Discovery, draws over 300,000 visitors daily, while ONESIAM SuperApp has over 800,000 members. In addition to service provision and the creation of extraordinary experiences across all dimensions to achieve the top-of-mind position, Siam Piwat puts a premium on taking care of its customers in every aspect. As health is vital to perfect living and well-being, this collaboration between Siam Piwat and Bangkok Life Assurance is aimed at giving our customers access to insurance products that align with their needs and lifestyles, ultimately delivering extraordinary experiences and completing their customer journey.

Mr. Chaiyapol Inthuprabha, Senior Vice President – Corporate Strategy & Planning Division, Bangkok Life Assurance Public Company Limited, said, “Bangkok Life Assurance strives to foster financial security by offering insurance policies that encompass the full range of needs of each customer group and delivering impressive service through all sales channels. For Siam Piwat’s customers, which belong to the premium lifestyle segment, we are pleased to offer exclusive health and financial privileges that fully address their needs as well as fulfill the shopping experience for our customers through ONESIAM SuperApp, thus creating an ecosystem of all-encompassing experiences for the customers of both organizations.”

To fulfill the needs of Siam Piwat’s customers with a selection of products and services specifically curated for them, Bangkok Life Assurance is offering BLA Smart Saving 10/1 – an insurance plan for financial management with tax deduction benefits. The single-premium life insurance savings plan offers the freedom to grow savings with steady benefits – a guaranteed 1.75% cash return on the sum assured per annum throughout the insurance term and a maximum tax deduction benefit of THB 100,000. The insurance can be quickly and easily obtained online without any health exam required and no health questions asked. As part of a special promotion, the insured is also entitled to VIZ Coins worth a maximum of THB 2,000 upon paying the annual premium according to the terms and conditions of the company.

Bangkok Life Assurance’s customers can also conveniently access insurance services at any time from anywhere through BLA Happy Life Application as well as avail themselves of a diverse range of privileges and benefits to better complete their lifestyles.

This Siam Piwat-Bangkok Life Assurance collaboration will not only elevate financial planning and insurance experience of consumers in the digital era with a selection of products and services that facilitate financial management and offer healthcare benefits in line with the needs of the new generation but will also help to expand the premium customer base as well as integrate all offline and online channels into one to seamlessly deliver positive experience to customers.