SIAM PIWAT Academy opens door of opportunity for partners to update business trends, enhancing a Well-Growing Platform for unlimited growth for all stakeholders.


Siam Piwat Group, a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok moved ahead with SIAM PIWAT Academy project by inviting more than 65 tenants and business partners to update and prepare for the world's marketing trends from top-notch speakers of Thai and international organizations at "Marketing Oops! Summit 2023", one of the year’s biggest seminars on AI Marketing, MarTech & Customer Experience, on May 9, 2023 at Royal Paragon Hall, 5th floor of Siam Paragon. This reinforces Siam Piwat’s concept of co-creation to create shared value and develop a “Well-Growing Platform” for all stakeholders.

M.L. Auradis Snidvongs, Executive Vice President, Group Head – Corporate Relations / Corporate PR and CSR, Siam Piwat said, “Engaging business partners to attend this seminar is a part of SIAM PIWAT Academy’s role that aims to enhance knowledge and potentials of stakeholders to be able to compete on a global scale, building a solid and sustainable retail management foundation. This is an important step that will reinforce Siam Piwat's core strategy as The Visionary Icon, which shifts the organization into a well-growing platform that creates shared value for all sectors.”

Today, it is very important to keep being updated on business and marketing trends. The organizational leaders must look ahead for new approaches, particularly in terms of technology, in order to adapt to the ever-changing needs of consumers. Especially when being updated by experienced corporate leaders from leading Thai and international companies, one will be able to learn best practices, the pros and cons, as well as new ways of working that may enable their business, marketing and advertising to attract new customers, maintain the existing customer base, and create better customer experiences. Therefore, this seminar was extremely useful for organizations, business people, executives, marketers and advertisers from all sectors and truly helped spark new ideas for new strategies.

SIAM PIWAT Academy has gone to the next level of knowledge development to create mutual benefits both inside and outside the organization. It is ready to move forward to promote learning and connect with all partners in sustainably developing capabilities for people working in real estate development and retail business.