Recognizing the importance of marketing and marketing communications to the ongoing success of our developments,
Siam Piwat has set up a separate subsidiary company, Supremo Co., Ltd., dedicated to providing full-time support for our tenants and properties.
With over 100 employees and comprehensive marketing service capabilities, Supremo’s approach to marketing,
public relations and events is global: “The World shops with us, and we communicate with the World.”
Supremo’s world-class creativity and originality - the trademark of all of Supremo’s work - were fully demonstrated at events such as the sensational grand opening of Siam Center that made headlines across Asia and Guinness World Records events, creating “the largest human Christmas tree” in 2013 and “the largest gathering of Santa’s elves” in 2014.
Supremo has also been the leader in introducing powerful
cutting-edge marketing technology to Siam Piwat properties.
At Siam Center, 500 LED screens have been installed as both a unique medium to communicate with customers and a unique platform for retailers to express themselves. The Digital Closet -
a digital fashion styling aid for customers - has been one of Siam Center’s most popular attractions.
Supremo’s services are comprehensive and include business promotion, public relations, advertising, media planning, and both online and direct marketing. The approach begins with shopper insights and comments, to plans and activations that help drive sales through creativity, innovation and consumer engagement. All are tailored to Siam Piwat’s central goal: to create a retail environment that engages shoppers and delivers maximum sales for tenants.