Recognizing the importance of marketing and marketing communications to the ongoing success of our developments,
Siam Piwat has set up a separate subsidiary company, Supremo Co., Ltd., dedicated to providing full-time support for our tenants and properties.
Siam Piwat has established a dedicated division for integrated marketing management, overseeing marketing communication, digital marketing, sales promotions, and world-class event organizations for the benefits of its tenants and real estate developments.
The company has been able to create a business platform with direct access to its customers. Shifting away from traditional marketing methods towards a customer-centric approach, Siam Piwat leverages its four massive data sources, namely Siam Center, Siam Discovery, Siam Paragon, and ICONSIAM, all of which are Thailand’s most visited and most successful shopping malls. The data is used to analyze customer behavior in order to deliver novel experience that meets customer expectation. Siam Piwat has also put in place IT infrastructure and big data management as well as a dedicated team for high net worth customers in order to develop experience that caters directly to their needs.
Taking advantage of cutting-edge location-based services (LBS) available in its shopping centers, Siam Piwat collects data to study the ever-changing behavior of its target customers. The analysis of this data also helps the company develop CRM strategies to further strengthen the relations between the stores and customers. Thanks to its systematic data collection, the company has successfully obtained insights that enable it to develop loyalty programs and activities that not only deliver good experience to customers but have also enabled the company to grow strong customer bases.