Siam Piwat has launched ICONCRAFT as a hub of inspiration that showcases the height of Thai craftsmanship to the world. Celebrating local wisdom in a new perspective and presenting it through Thai crafts products, ICONCRAFT is a door of opportunity for over 800 Thai craftsmen, designers, and  local communities across Thailand and seeks to forge a path towards modern trade for them by educating them about branding, marketing, and financial management. As a retail ecosystem that truly creates sustainable success and mutual benefits for all involved, ICONCRAFT has helped many entrepreneurs from local communities take their business to a global level within only two years of opening.

ICONCRAFT is located on the 4th -5th floors of ICONSIAM with an area of 2,500 square metres and on the 3rd floor of Siam Discovery with an area of 700 square metres. It features various zones, namely Thai Jewelry Design, Crafted Souvenirs, Home Decor Crafts, Thai Art & Design Crafts, Lifestyle & Everyday Crafts, Thai Scents of Wisdom, and Coffee & Tea.