"The Pride of Thailand: Fill Our Nation With Pride" is a national-scale collaboration between the governmental and private sectors and civil society organizations, in which all Thais are invited to contribute precious and uplifting stories of Thailand that are the source of Thai people’s pride to be recorded and stored in a national digital archive.

This is the first time in history that an effort has been made on such as a scale to record and pass on great stories of the country to posterity, so that they may live on with Thai people and serve as a testament to the glory of Thailand. The project was initiated the National Identity Foundation.

In its capacity of a private partner, Siam Piwat has played an active role in promoting this historic national collaboration, which has seen all Thais contributing stories and tales of Thailand’s splendor to be preserved as national treasure.