Siam Piwat Announced The Development of Community Mall on Bitkub Metaverse, Transforming Digital Lifestyles, and Virtual Worlds

CORPORATE - 28 JUNE 2023



Siam Piwat Group, a leading real estate developer and retail company executive recognized for iconic Bangkok locations such as Siam Paragon, Siam Center, and Siam Discovery, as well as ownership of ICONSIAM and Siam Premium Outlets, has announced intentions for groundbreaking collaboration. They will collaborate to develop the first community mall located in the Bitkub Metaverse, with the goal of creating a digital lifestyle sensation that connects a new dimension of the parallel universe.

Bitkub Metaverse, a massive virtual world project, holds a prominent position within Thailand's blockchain industry. It offers an immersive experience, allowing players to deeply engage with and establish a sense of connection to the characters. Within this virtual universe, players can truly embrace the sensation of walking through the cosmos, guided by the captivating concept of a star within the XRB Galaxy. This star serves as a thriving hub for Rabbitian civilizations that have thrived for an impressive 10,000 years. By assuming the role of Rabbitians, players can freely explore the planet, interact with friends, and partake in a diverse range of activities. In essence, it provides an alternative virtual experience where collective enjoyment and amusement can be experienced together.

Siam Piwat, in a notable partnership, has unveiled plans for the development and joint investment in land and real estate within the Bitkub Metaverse. This groundbreaking initiative marks the inception of the first community mall within the virtual world, creating a captivating narrative that explores a fresh way of life. Users will have the opportunity to interact, socialize, and engage in various activities within this immersive space. Additionally, special campaigns and exclusive benefits, unique to the virtual world, are being prepared, allowing users to unlock special privileges that can also be enjoyed at Siam Piwat's physical shopping centers in the real world.

“Siam Piwat, as an innovative pioneer, places great emphasis on generating unique phenomena that provide exceptional experiences surpassing customer expectations, without limitations or boundaries. We recognize the importance of understanding customer desires in the digital age. By prioritizing the Co-create & Collaboration to Win strategy, we actively collaborates with business partners, pooling the strengths to create expansive business opportunities. Together, we strive to create new phenomena and deliver remarkable experiences, fostering sustainable success while exceeding customer expectations.” said Mr. Panthep Nilasinthop, Chief Executive Officer of Customer Experience of Siam Piwat Co., Ltd.

“I believe that this partnership will bring forth fresh experiences for users. They will have the opportunity to engage in activities within Siam Piwat's community mall, which serves as a dynamic hub of diversity and abundant opportunities. This convergence has the potential to generate a thriving micro-economy and facilitate the seamless interconnection of narratives between the real and virtual worlds.” said Mr. Passakorn Pannok, Chief Executive Officer of Bitkub Blockchain Technology Co., Ltd.