Siam Piwat reinforces its position as the No.1 global destination developer by expanding its global ecosystem to draw high-quality visitors and drive Thailand’s economy

Siam Piwat – a leading real estate and retail developer and the owner and operator of world-renowned destinations – is bolstering its leadership in developing world-class destinations that attract travelers from around the globe by further expanding its entire global ecosystem from upstream to downstream, with emphasis on quality tourists. The company is currently in negotiations with 16 leading airline partners to deliver the ultimate experience.

Mrs.Mayuree Chaipromprasith, President – Corporate Affairs and Communications, Siam Piwat Co., Ltd., said, “Siam Piwat is Thailand’s No.1 developer of world-class destinations. Today, we’re joining forces with partners at home and abroad to further solidify our top-of-mind position and put Thailand on the map as the ultimate destination for visitors around the world. Seeking strategic partners is to deliver extraordinary experiences, ranging from pre-trip, during-the-trip, to post-trip, placing emphasis on high-spending travelers to further improve the tourism industry, which is a major contributor to Thailand’s economy.”

Ms. Amornrat Kongsawat, Vice President – Marketing, Bangkok Airways, stated, “Bangkok Airways prioritizes collaboration with a strong partner such as Siam Piwat in order to expand the business and deliver the best of the best to customers. Through this partnership, Bangkok Airways passengers will enjoy exclusive privileges at Siam Piwat’s shopping centers.”

Ms. Keri Lui, Country Manager – Thailand and Myanmar, Cathay Pacific, said, “A partnership with Siam Piwat will enable us to elevate and offer premium experience to our customers. Our exclusive privileges include enabling passengers and members to exchange ONESIAM Coins for Asia Miles and vice versa.”

Mr. Mohammed Alwahedi, Emirates Airline Manager for Thailand stated: “We are committed to offering travel convenience and exclusive lifestyle options for customers through collaborations with popular shopping destinations that will build on their exceptional travel experience with Emirates.”

Partner airlines are offering the following exclusive privileges for ONESIAM customers:

Air Canada is offering a 5% discount for Thai passengers upon purchasing any type of ticket and a welcome gift for foreign customers.

China Eastern Airlines, China Southern Airlines, and STARLUX Airlines are offering passengers a welcome gift and a welcome drink upon showing their boarding pass and a Siam Gift Card upon meeting the spending requirement.

Qantas offers ONESIAM members up to 6% discount and an additional 10kg baggage allowance when using their airline services.

The No.1 global destination strategy is part of the ONESIAM Experience, which brings together the strengths of the global destinations in the heart of Bangkok: Siam Paragon, Siam Center, and Siam Discovery, as well as ICONSIAM, ICS, Siam Premium Outlets Bangkok, and ONESIAM SuperApp. The key strategies are as follows:

1. Expand Reach

1.4Collaborate with travel agents: Siam Piwat will partner with operators of major tourist attractions located within its shopping centers. It will also offer special services for tour groups and a wide range of exclusive privileges through the Tourist Card, distributed to over 100 world-renowned travel agent partners worldwide.

2. Elevate Experience

2.1 In-mall privileges: Customers can avail themselves of exclusive privileges through the Tourist Card, which has over 500 participating stores as well as promotions for all 365 days of the year. The tourist card will also offer privileges for traveling in Bangkok such as shuttle buses from Siam Paragon to Siam Premium Outlets Bangkok and city sightseeing hop-on hop-off buses, providing convenient pick-up and drop-off services to premier tourist attractions.

2.2 Out-of-mall privileges: Siam Piwat is joining hands with 8 world-class shopping centers in 8 countries to offer global privileges to members of its partner malls, namely Hong Kong Time Square (Hong Kong), ION Orchard (Singapore), Pavilion Kuala Lumpur (Malaysia), Parco (Japan), Plaza Indonesia (Indonesia), and Taipei 101 (Taiwan), through ONESIAM SuperApp. Siam Piwat is also partnering with premier hospitals to provide exclusive experiences for international customers. Additionally, it has planned to further strengthen the Tourist Card membership, enabling cardholders to enjoy privileges and discounts at partner stores outside its shopping centers, such as discounts at Rajdamnern Stadium, discounts on services at selected shops and hotels and special rates for international shipping, and more.

Siam Piwat has also signed a Memorandum of Understanding with Hyundai Department Store in South Korea to offer exclusive privileges to both ONESIAM and Hyundai members, elevating the experience for shoppers from around the world.

In addition, Siam Piwat has developed the Tourist Webapp, enabling visitors to register for Tourist Card with greater convenience and allowing them to enjoy the full range of benefits. Frequent visitors can also become ONESIAM Members and take full advantage of the privileges. Every purchase at participating stores including every international luxury fashion brand at shopping centers will earn ONESIAM Coins, which can be used on their next purchase.

3. Excite Market

Siam Piwat will join forces with various partners to organize iconic events that will serve as major highlights for the country and the world, such as Chinese New Year festivals, Songkran water festivals, Fashion Weeks, and New Year’s countdowns. It also works with global partners to bring to life exclusive events and activities across its shopping centers, including Pride Month, The Celebration Right to Love, and offer privileges that support equality for international tourists attending these events to create a lasting impression and exceed their expectations. Eco-conscious visitors can also take part in a wide range of workshops and activities at ECOTOPIA, a green community that prioritizes eco-friendly product design.

Siam Piwat is fully equipped and ready to drive the economy and tourism industry, establish Thailand as a top must-visit destination, and create unforgettable impressions and memories for Thai people and visitors from around the world.