Siam Piwat Co., Ltd. believes that education is the key to the improvement of people’s quality of life. With its 60 years of knowledge and experience, it has been the company’s vision to share it with the society in order to contribute to the retail personnel development and the enhancement of Thai people’s competitiveness on the global stage. This year, Siam Piwat reinforces its position as 'the Icon of Innovative Lifestyle' by extending the Memorandum of Understanding to continue the second term of the academic collaboration. Now in their fourth year of joint effort, Siam Piwat and Faculty of Architecture Chulalongkorn University will continue to develop projects in the area of architecture, using Siam Piwat’s know-how in facility management, for the benefit of the public and the nation. Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd., and Assoc. Prof. Pinraj Khanjanasthiti, Ph.D., Dean of Faculty of Architecture, Chulalongkorn University joined the signing ceremony at Sangaroon Meeting Room, Faculty of Architecture Chulalongkorn University.