BRANDS
03 OCTOBER 2025 BRANDS
ICONSIAM, the global landmark on the Chao Phraya River, has once again showcased its strength in collaborating with Thai creators and influencers to deliver powerful campaigns and content that resonate with audiences online, earning two prestigious accolades at the Thailand Influencer Awards 2025: Best Retail Space Influencer Campaign for the Amazing Thailand Countdown 2025 and Best Soft Power & Tourist Destination Influencer Campaign for the Thaiconic Songkran Celebration 2025. These achievements reflect ICONSIAM’s commitment and vision in crafting marketing initiatives rooted in a deep understanding of customer needs—delivering experiences that exceed expectations while seamlessly connecting online audiences to world-class experiences at ICONSIAM. This achievement reaffirms ICONSIAM’s role as one of Thailand’s leading Soft Power hubs.
Mrs. Suma Wongphan, Executive Vice President, ICONSIAM Co., Ltd. stated “Winning two awards at the Thailand Influencer Awards 2025 highlights ICONSIAM’s dedication to elevating experiences and creating impactful phenomena across all platforms. We prioritize working hand in hand with creators and influencers to co-create high-quality content that reaches a broad audience, connecting people, cultures, and the creative economy while amplifying Thai culture on a global stage.”
“This success is the result of visionary collaboration with creators and influencers, generating powerful and memorable content that fulfills goals in communication, marketing, and online inspiration. It underscores ICONSIAM’s position as more than just a global landmark—serving as a hub of world-class experiences and a platform for co-creating new value with partners from every sector,” Mrs. Suma added.
The Thailand Influencer Awards 2025 was co-hosted by Tellscore Co., Ltd., Thailand’s leading full-service influencer marketing platform, Thai Life Insurance, and ICONSIAM, under the concept “Creators of Change: Influencers Who Change the World and Lead the Way.” The event serves as a grand stage to honor outstanding influencers as well as innovative campaigns developed by brands and agencies, with the goal of raising Thailand’s influencer industry to international standards.
ICONSIAM received the Best Retail Space Influencer Campaign award for the Amazing Thailand Countdown 2025, which stood out for its seamless integration of offline and online experiences, allowing audiences to enjoy excitement, entertainment, and contemporary Thainess both in person and virtually. The second accolade, Best Soft Power & Tourist Destination Influencer Campaign, was awarded to ICONSIAM’s Thaiconic Songkran Celebration 2025. The campaign effectively showcased Thai culture and identity in creative and engaging ways, communicating Soft Power and reinforcing Thailand as a hub of creative tourism. Through inspiring influencers, the campaign reached nationwide audiences as well as international visitors.
Together, these awards highlight ICONSIAM’s strength in creating powerful, innovative, and inspiring content that authentically connects consumers with world-class experiences.
GALLERY