Siam Discovery

Siam Discovery was opened in 1997 as the first lifestyle destination in Thailand.

In 2016, Siam Discovery reinforced its pioneer position in the retail industry by completing a major rebuild under the new concept of ‘The Exploratorium’ - The biggest arena of Lifestyle Experiment, becoming the first hybrid retail destination in Thailand and the largest lifestyle specialty store in Thailand where thousands of lifestyle brands are brought together under a single universal concept that puts customers at the centre, rather than brands. It invites the visitors to discover themselves and express who they want to be by experimenting and trying out new products, new ideas, re-thinking conventions, and customizing their purchases, all across 40,000 square metres of floor space. With its Hybrid Retail Concept, Siam Discovery redefines retail by blending specialty and multi-brand stores in an open floor plan to create a seamless shopping environment and allow consumers to engage with ever-changing stories and discover products that align with their personal narratives.

Siam Discovery embraces a forward-thinking concept and Storytelling-Based Experience. Visitors are given opportunities to make a statement about their life preferences and to support those preferences through their purchases, and through occasions to interact with like-minded people and communities.

Siam Discovery marks itself as a prototype property that promotes a new and inspiring way of sustainability and conscious living, aiming to foster a greener mindset through various creative activities such as launching 100 design shopping bag contest, using Siam Discovery as a venue for environmental preservation education, creating Xmas Tree made entirely of recycled plastics and launching ECOTOPIA - a community of eco-conscious individuals founded on the belief “Together, We Co-Create a Better World.

Siam Discovery is internationally recognized for its unique and innovative design. To highlight its design DNA, Siam Discovery also features stores like ODS (Objects of Desire Store), which curates products based on design excellence, offering customers a selection of aesthetically and functionally superior items.

Another highlight is Future Lab, a creative space dedicated to experimentation and collaboration. It meets the needs of modern, constantly evolving lifestyles by fostering innovation and unique creations.

Today Siam Discovery remains unique and innovative in concept, housing one-of-a-kind stores, entertainment venues and trendy beauty and fashion brands.