Siam Piwat joins forces with Chulalongkorn University and Thailand’s leading developers to launch “World Class Destination Development” program, propelling Thailand onto the global stage

Bangkok, June 4, 2025 – Siam Piwat Group, a leading Thai real estate and retail business developer and the owner and and operator of world-renowned projects such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, has partnered with the Faculty of Architecture, Chulalongkorn University, along with premier real estate business partners, namely Asset World Corp Public Company Limited (AWC), Magnolia Quality Development Corporation Limited (MQDC), and Supalai Public Company Limited, to launch the “World Class Destination Development” program. This initiative will create as a platform for knowledge exchange between the academic and business sectors and systematically foster positive impacts on urban economies, quality of life, and environmental sustainability in the long term.

This collaboration marks a significant move to enhance the skills and potential of personnel in the real estate industry and elevate their capabilities to compete on the global stage. Participants will learn from leading Thai and international experts on various topics, covering hospitality and tourism projects, premium residential developments, experiential shopping centers and retail spaces, as well as large-scale mixed-use projects, complemented by on-site visits to world-class case studies. The program will be organized by Chulalongkorn University Design for Society (CU D4S) from July 19 to August 30, 2025.

This program builds upon the success of the 2024 training program, “World Class Shopping Mall Ecosystem Development: Managing Urban and Facility for Sustainable Society of the Future,” which received excellent feedback from participants across the private, public, and academic sectors, particularly for its effective integration of theoretical concepts with real-world case studies. The success of last year’s program underscores strong demand for experience-based learning and has inspired this year’s expanded and more comprehensive “World Class Destination Development” program.

Assistant Professor Sarayut Supsook, Dean of the Faculty of Architecture, Chulalongkorn University, stated, “As a leading educational institution in architecture, the Faculty of Architecture at Chulalongkorn University is committed to being a ‘Knowledge Connector’ between academia, business, and society to co-design a sustainable future in terms of urban development, economy, and quality of life. The World Class Destination Development program is not just a training course, but a collaborative platform that gives thinkers, practitioners, and executives in project development opportunities to exchange insights and up-to-date knowledge. We believe that 21st-century project development cannot be driven by specialized expertise alone but requires interdisciplinary collaboration, systemic understanding, and genuine stakeholder participation.”

“As a result, we strive to create a ‘Living Learning Platform’ that not only addresses world-class project design and management challenges but also cultivates and develops people, ideas, and Thailand's urban future, enabling them to compete proudly and sustainably on the international stage.”

Mr. Nuttawut Kietchaiyakorn, Chief Business Resources -Human Resources, Siam Piwat Co., Ltd., said, “As a leader in world-class destination development, Siam Piwat Group is deeply honored to be the first organization to co-develop a training program with the Faculty of Architecture, Chulalongkorn University, and continue this collaboration for a second consecutive year. Last year’s program was extremely well-received and highly successful. All of Siam Piwat’s projects have been developed with a forward-thinking vision to deliver fresh concepts and experiences and have thus been transformed into national landmarks visited by over 100 million people annually. With our comprehensive knowledge and experience, we are ready to share this expertise to enhance the skills and capabilities of personnel in the real estate industry, thus reinforcing our role as an ‘Opportunity Platform’ for the sustainable growth of all sectors. This program is operated under SIAM PIWAT Academy, a learning and management institute that shares knowledge in real estate development and retail business with Thailand’s academic sector.”

Dr. Sittiponn Issarasak, Director of the World Class Destination Development Program, highlighted the real-world learning opportunities across five leading projects and explained the concept behind this exclusive program: “This program is part of Chulalongkorn University’s efforts to drive to the national economic and social development plan by fostering lifelong learning, which is one of its key visions and missions. This program represents a value co-creation process between academia and various professional sectors as well as cross-disciplinary collaboration to develop skills for professionals across various fields, advance academic knowledge, and enhance organizational competitiveness, with the ultimate goal of creating value for the sustainable economic, social, and environmental development of Thailand in the future.”

Dr. Sittiponn Issarasak further elaborated on the key elements of the course content: “Co-developed by diverse stakeholders, the program structure will equip participants with an understanding of business design, strategic direction, development of project design specifications, strategic project management, project management approaches, and physical resource management. Learning will be achieved not only through site visits to a diverse range of locations, including leading shopping malls, offices, residences, hotels, and mega mixed-use projects, but also through project-based learning based on real situations and issues at each stage of the project lifecycle, with all participants contributing and learning through the design thinking process to devise creative and effective solutions.”

The Program Director added, “This course is suitable for professionals from various fields related to architectural project development and management, as well as tourism and service businesses. It is especially beneficial for those seeking career advancement and a more holistic understanding of management. Target participants include project developers, project managers, business developers, architects, building managers, project engineers, and the interested general public. We invite all interested individuals to apply to the World Class Destination Development Program, which will be held from July to August.”

Ms. Nardrerdee Arj-Harnwongse, Chief People Officer of Asset World Corp Public Company Limited (AWC), said, “AWC strives to develop human resources at both organizational and industry levels to create sustainable growth. As this program seeks to enhance knowledge through real-world experience, participants will have the opportunity to learn about AWC’s Lifestyle Destination model through flagship projects currently under development, such as The Aquatique, which integrates tourism, hotels, retail, and entertainment into a multi-experience destination in Pattaya. They will also gain direct experience from site visits to the Meliá Pattaya Hotel, Thailand, to observe innovative development approaches across various dimensions, including design, operations, service, and sustainable connection to the urban context. The program will be highly beneficial in enhancing the capabilities of personnel in the Thai industry and empower them to compete effectively on the global stage.”

Assoc. Prof. Dr. Singh Intrachooto, Chief Sustainnovation Officer of the Research & Innovation for Sustainability Center (RISC) by Magnolia Quality Development Corporation Limited (MQDC), stated, “RISC and MQDC are honored to be partners in the World Class Destination Development Program, which serves as a space for knowledge exchange between academia and business through the study of real estate projects spanning residential, commercial, and service sectors as well as mixed-use developments focusing on ecosystem-level design and management to create systematic positive impacts on the urban economy, people’s quality of life, and environmental sustainability.”

“This aligns with RISC’s goal of being a leader in research and innovation. We collaborate with domestic and international organizations to develop new technologies and innovations for practical application across MQDC’s projects, all guided by our ‘For All Well-Being’ mission, in order to sustainably restore and maintain environmental balance, deliver happiness, and promote a good quality of life for people, animals, nature, and all life on this planet.”

Dr. Prateep Tangmatitham, Chairman of the Board of Directors, Supalai Public Company Limited, stated, “As a leading real estate developer, Supalai Plc. recognizes that future cities and communities will require quality design and development grounded in sustainability, creativity, and a deep understanding of the local context. By supporting this program, we are cultivating quality personnel – designers and developers equipped to elevate Thailand’s capabilities to compete on the global stage. This collaboration between a university and real estate businesses will also ignite fresh ideas that align with global changes and the needs of modern society and are essential for designing cities that meet economic, social, and environmental demands.”

“Our participation demonstrates our commitment to advancing education, developing personnel, and supporting urban design that enhances people’s quality of life, in line with our company’s mission to be a leader in sustainable residential development.”

Course Highlights:

- Participate in lectures and seminars by distinguished speakers and specialists.

- Visit world-class projects to study business models and management approaches.

- Learn from world-renowned flagship store designers.

- Attend project-based learning workshops with guidance from invited experts.

- Integrate knowledge from academia and various professional sectors.

- Elevate and develop careers in sustainability-focused architectural project development.

- Share and learn about diverse project innovations in preparation for future challenges.

- Promote architectural project management concepts to foster organizational value and global competitiveness.

- Keep abreast of current trends and effectively address project management challenges.

The program runs every Saturday from July 19 to August 30, 2025, from 9:00 AM to 4:00 PM, totaling 8 days (64 hours). The training fee is 49,500 THB per person. Applications are open now until June 30, 2025. For more details, please follow Facebook: CUD4S or contact us at Line OA: @cud4s, Tel: 02-218-4316, or Email: contact@cud4s.ac.th.