Siam Piwat and CEA join forces to propel Thai creative economy and culture onto the world stage

Bangkok (July 4, 2025) –Siam Piwat Co., Ltd., a leading real estate and retail developer, and the Creative Economy Agency (Public Organization), or CEA, have signed a Memorandum of Understanding (MOU) to elevate Thailand’s creative economy and culture to the global level. This collaboration will expand opportunities for Thai entrepreneurs and creators to demonstrate their capabilities on the world stage through exhibitions and showcases of creative products in commercial spaces and various events. The partnership will also promote knowledge incubation and capacity development for business expansion, with the ultimate goal of advancing Thailand’s transformation into a Creative Nation, thus driving both national income and economic growth.

Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency, stated, “CEA and Siam Piwat have been consistently collaborating to develop creative spaces and empower creators, from supporting the Bangkok Design Week (2024-2025) and business incubation programs for CEA’s network to providing retail space for Thai creative products in stores under Siam Piwat Group. This partnership reflects the power of public-private collaboration and our determination to sustainably drive the Thai creative economy toward international growth. CEA is focused on creating an ecosystem conducive to the growth of Thai creators and entrepreneurs by providing incubation, capability development, and tangible opportunities for global market expansion.”

Ms. Suttirat Bhanavavatana, Executive Vice President, Corporate Branding and Communications, Siam Piwat Co., Ltd., said, “Creativity and innovation are at the heart of Siam Piwat’s business philosophy, the driving force that propels us to set a new industry benchmark with every new project both nationally and internationally. We harness creativity to develop exciting new experiences that exceed the expectations of our visitors. The shopping centers under Siam Piwat Group have continuously collaborated with Thai and international artists, designers, and emerging creatives to curate world-class creations. At the same time, we actively support talented Thai designers in stepping onto the global stage. These efforts have led to the development of one of the largest creative communities in the country. We are committed to serving as a platform of opportunity – a space for artists, designers, and entrepreneurs from diverse creative industries to learn, develop, and expand their businesses through the power of creativity. Our mission is to help drive Thailand’s creative economy forward and enhance the nation’s global competitiveness.”

The collaboration between Siam Piwat and CEA for the sustainable promotion of Thailand’s creative economy includes the following key pillars:

1. Communications and distribution: Supporting the exhibition and sale of creative products from CEA’s network in dedicated areas within Siam Piwat’s shopping centers, retail platforms, and concept stores.

2. International market expansion: Facilitating the sale of Thai creative products at the “Creative House by CEA” event, part of international Thai Festivals, in collaboration with the Department of Information, Ministry of Foreign Affairs.

3. Thai entrepreneur capacity development: Jointly conducting comprehensive knowledge transfer, from product development, branding, and marketing strategy to value creation and sales channel expansion; and creating domestic opportunities through showcases at CEA’s Creative Festivals across Thailand’s four regions.

4. Provision for creative spaces: Providing spaces for art exhibitions and creative economy development activities for emerging creators, Thai entrepreneurs, and students within CEA’s network.

Siam Piwat and CEA are confident that with sufficient support, the creative economy will serve as a key long-term economic driver for the country as well as create opportunities for Thai creators and entrepreneurs to showcase their capabilities and grow together on the international stage.