Siam Piwat Joins Forces with Hyundai Department Store Business Opportunities Grow Empowering Thai Entrepreneurs to Global Stage

(Bangkok, 24 September, 2025) – Siam Piwat Group, a leading real estate and retail developer and the operator of global destinations including Siam Paragon, Siam Center, and Siam Discovery—as well as a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok—has announced a strategic partnership with Hyundai Department Store, a South Korea’s premier retail giant. This key collaboration brings together the strengths and expertise of two industry leaders with the shared vision of exploring new business opportunities and fostering greater cultural exchange between Thailand and South Korea.

Ms. Usara Yongpiyakul, Chief Executive Officer - Retail Business Group, Siam Piwat Co., Ltd., stated “This strategic collaboration reflects Siam Piwat’s core business philosophy, which is anchored in its “Co-create & Collaboration to Win” approach. As part of this partnership, Siam Piwat and Hyundai Department Store have collaboratively curated a premium selection of products set to debut in new markets, offering exclusive experiences to consumers through Hyundai Department Store locations in South Korea.

Mr. Bongjin Kim, Executive Vice President - Head of the Merchandising Division of Hyundai Department Store Group, stated “Siam Piwat Group is a leader in the retail and shopping center business in Thailand, with an ecosystem of partners that possesses limitless potential. Collaborating with Siam Piwat to curate high-quality products with captivating designs allows us to meet the needs of Hyundai Department Store customers who seek novelty, compelling storytelling, and originality. These are authentic products delivered directly from Thailand.”

Siam Piwat Group has handpicked standout items from its renowned retail concepts—ICONCRAFT, a premier destination celebrating Thai artisanship and creative heritage, and ECOTOPIA, a lifestyle space dedicated to sustainable and wellness-oriented products. These specially selected offerings will be available at 10 Hyundai Department Store branches across South Korea, with the official launch scheduled for this September 2025.

Siam Piwat has long worked closely with Thai brands from across all regions of the country, providing comprehensive and multi-faceted support and business growth development. We also serve as a platform of opportunity, helping local brands access new markets and expand their global presence. In this collaboration with Hyundai Department Store, we have carefully selected outstanding and high-potential Thai products to introduce to Korean consumers. ICONCRAFT will feature the work of Thai designers and artisans under the ‘Maison Craft’ label—innovative and creatively designed Thai products—available at HBYH, Hyundai Department Store’s flagship lifestyle curated store. These products will be offered across eight locations: The Hyundai Seoul, Trade Center, Apgujeong Main Store, Mokdong, Kintex, Pangyo, The Hyundai Daegu, and Ulsan.”

In addition, ECOTOPIA has curated a selection of eco-conscious Thai brands, including GLA and Herbs & Mineral, to be featured at BeCLEAN, a Hyundai Department Store’s multi brand cosmetic store specializing in sustainability and clean beauty. These thoughtfully crafted, sustainability-driven products will be available at five key locations: The Hyundai Seoul, Pangyo, Jungdong, Mokdong, and Connect Hyundai Cheongju.

This initiative underscores Siam Piwat Group’s commitment to serving as a platform of opportunity—empowering Thai producers to showcase their quality products to international markets. By facilitating global exposure, Siam Piwat continues to play a vital role in elevating Thai brands onto the global stage, fostering sustainable growth for local creators and entrepreneurs.

Through this collaboration with Siam Piwat, Hyundai Department Store, a major department store developer in South Korea with an ecosystem full of potential, and the large group of quality customers. Bringing carefully selected products from Thailand to South Korean consumers is another role that reinforces its commitment to providing extraordinary experiences to all customers.