Siam Piwat signs an MOU with the Ministry of Culture to strengthen capabilities of small entrepreneurs and bolster Thai soft power on the global stage

Bangkok (October 10, 2025) – Siam Piwat Co., Ltd., a leading real estate and retail business developer in Thailand, has signed a memorandum of understanding (MOU) with the Ministry of Culture to collaboratively promote and advance Thailand’s creative cultural industry, thus sustainably bolstering and transforming its cultural heritage and local wisdom into its soft power on the global stage.

Mr. Prasop Riangngen, Permanent Secretary of the Ministry of Culture, stated, This collaboration with Siam Piwat marks an important milestone in creating a cultural platform that is accessible to both Thais and foreigners, while supporting artists and artisans by providing them with a stage to continuously showcase their work. This MOU aims to advance the government’s policy in promoting potential creative cultural industry and strengthening Thailand’s soft power. The Ministry of Culture places great emphasis on the promotion of soft power to achieve competitiveness at an international level.

“This MOU is effective for three years. The collaboration with Siam Piwat will open up opportunities for Thai artists, artisans, and cultural entrepreneurs to reach a broader audience of both local and international visitors through Siam Piwat’s shopping centers and creative spaces, which are celebrated as world-class hubs for arts and culture.”

Ms. Mayuree Chaipromprasith, President – Corporate Affairs and Communications, Siam Piwat Co., Ltd., said, “Siam Piwat is committed to leveraging its business as a platform of opportunity to benefit people, society, and the nation, with particular emphasis on enhancing the capabilities of Thai people and extending opportunities to communities in all regions. We have developed SOOKSIAM as a major destination for tourists from around the globe, attracting over 60,000 visitors per day, while sustainably promoting and developing the community economy across the entire value chain. Meanwhile, ICONCRAFT has grown into the largest platform for contemporary Thai craftwork from artisans across the country, providing a space for craftsmen and small-scale entrepreneurs to build on their creative works, and enter modern trade as well as the global market. This collaboration marks another significant step in advancing Thai arts and culture towards international recognition in a tangible way.”

Throughout the initial three-year term of this collaboration, Siam Piwat will provide support in various forms, such as by allocating space for traditional and contemporary religious, artistic, and cultural exhibitions; enhancing entrepreneur capabilities through training and knowledge sharing; promoting cultural products of Thailand (CPOT); organizing contemporary art performances and activities that showcase local wisdom; and events aimed at sharing Thai heritage with international audiences. In addition, Siam Piwat will be working with the ministry to co-promote activities strengthening Thailand’s image in the global market.

Siam Piwat, the owner and operator of landmark projects such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets Bangkok, strives to operate its business as an opportunity platform to foster shared sustainable growth for all sectors. This public-private partnership represent a collective effort to enhance Thailand’s image on the world stage and elevate Thai culture into both a creative engine of economic growth and a driver of Thailand’s consistent and sustainable advancement.