Siam Piwat Hosts "Citizen of Love: Born to Run 2026 United for Change" Charity Run All proceeds to be donated to UNICEF Thailand to enhance the quality of life for Thai children.

Siam Piwat Group, a leading real estate and retail developer—owner and operator of Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok—continues its mission to create shared value for people, communities, and society. Through its “Citizen of Love by Siam Piwat” platform, which fosters sustainable growth for all, the company has joined forces with key partners including the Tourism Authority of Thailand, The Bangkok Metropolitan Administration, Bangkok Pride, and Drag Bangkok to host the charity run “Citizen of Love: Born to Run 2026 United for Change”.

All proceeds from the event, without any deductions for expenses, will be donated to UNICEF Thailand. The funds aim to support educational opportunities and improve the quality of life for children and youth in remote areas, as well as underprivileged groups, promoting a more equal and inclusive society through sustainable practices. Under the concept “Creating Value from the Heart,” the donation was officially presented by Siam Piwat executives, led by Ms. Naratipe Ruttapradid, Chief Operating Officer, and M.L. Auradis Snidvongs, Executive Vice President of Corporate Affairs. The event, held at Siam Paragon, attracted a large number of health enthusiasts.

The event was honored by the presence of esteemed partners, including: Dr. Noratep Choopul, Director of Pathum Wan District, representing the Bangkok Metropolitan Administration. Waddao-Ann Chumaporn, President and Founder of Naruemit Pride Co., Ltd. (organizer of Bangkok Pride Festival). Phat Lertsukittipongsa, Director of Yellow Channel Co., Ltd. (organizer of Drag Bangkok Festival). The Bangkok Pride and Drag Bangkok teams brought vibrant energy to the race in colorful fancy costumes. They were joined by popular actor Tor-Thanapob Leeratanakachorn and artists from Tia 51, who added to the lively and fun-filled atmosphere. The event also received support from partners such as Fitness First, Virgin Active, Canon, Huawei Technologies (Thailand), and Bangkok Hospital, who provided numerous special prizes for participants.

The “Citizen of Love: Born to Run 2026 United for Change” featured two race categories: Mini Marathon: 10 km and Fun Run: 4 km. Participants who crossed the finish line received a unique, eco-friendly medal designed by renowned artist BENZILLA. These adorable medals double as bottle openers and are crafted from recycled plastic bottle caps collected through Siam Piwat’s “Journey to Zero Waste” project. The production was handled by QUALY DESIGN, a leading eco-friendly lifestyle brand.

The "Citizen of Love by Siam Piwat" project reflects the “Siam Piwat Way,” a core philosophy that believes success is not measured solely by business growth, but by the value returned to society to build a nation founded on intellectual strength and equality.