Siam Piwat leverages Google Cloud AI to enhance customer experience

For Siam Piwat, every corner of its retail spaces holds valuable data.

Axel Winter, Chief Digital Officer of Siam Piwat and CEO of Xponential, shares how the company transforms massive data volumes into insights with Google Cloud — using AI to power personalised customer experiences, smarter content management, and more efficient operations through AI-driven workflows.