Siam Paragon Launches a Grand Songkran Festival Celebration! Transforming “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” Into a World-Class Experience of Fashion, Music, and Lifestyle.

Siam Paragon reinforces its position as a Global Destination and the number one destination in the hearts of both Thai and international visitors, joining forces with Kasikornbank Public Company Limited to launch an extraordinary summer phenomenon with “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” at Parc Paragon. The grand opening on April 10, 2026, features a spectacular highlight the “SUMMERBEATS FASHION SHOW,” showcasing the latest trends from leading global brands. The excitement continues with a special appearance by the iconic duo “Pooh-Pavel,” before concluding the night with an unforgettable performance by PROXIE. This grand celebration is proudly supported by esteemed partners from both the public and private sectors, including Vichy Laboratoires (under L’Oréal Thailand Co., Ltd.) and Smooth-E (under Siam Health Group Co., Ltd.).

This fashion showcase is designed as a definitive moment to unveil the Spring/Summer season. Paragon Department Store has meticulously curated over 40 standout looks from the Spring/Summer 2026 collections, presented by a star-studded lineup of top models and celebrities. Featured icons include Jam-Rachata, Junior-Kajbhunditt, Inn-Jakrasin, Pie-Lattanan, BamBam

And Cheer (THX), alongside the charismatic men from “The Face Men Thailand SS 4.” Together, they will bring the runway to life with styles that are bold, spirited, and distinctly characterized in every stride. Complementing the showcase is an extensive lineup of fashion and accessory brands that add a vibrant touch to the season. The runway will feature renowned Thai designers including APRIL POOL DAY, ASV, CALM OUTDOORS, CHATO STUDIO, COMPONENT, FRI27NOV, ISSUE, KLOSET, MY 1989 BRAND, TA SWIM, and VICKTEERUT, along with LA BELLA and O&B to complete each look with a playful edge. On the international front, prestigious brands such as Diane von Furstenberg, Love Moschino, and ROXY will deliver a touch of global flair. The looks are further elevated with exquisite accessories from COUPLE JEWELRY, JEWELLISTA, NAKAMOL, and PANNE JEWELRY, as well as must-have eyewear from GLASSAHOLIC, KOMONO, ROAV, and Le Specs, ensuring every summer ensemble reaches a new level of effortless chic.

Beyond the spectacular opening runway, from now until April 15, 2026, Siam Paragon continues to transform the heart of the city into a world-class musical phenomenon. "SIAM PARAGON SUMMERBEATS MUSIC FEST 2026" is set to turn up the heat, bringing together a massive lineup of over 150 of the ‘hottest artists’!!

- April 11, 2026, at 4:00 PM: Featuring Masu–Tee, DJ Crossthy, DICE, JOEY BOY, and Purpeech

- April 12, 2026, at 5:00 PM: Featuring Enjoy–June, Khana Bierbood, DJ CHIN CHINAWUT, and KT KRATAE

- April 13, 2026, at 5:00 PM: Featuring LE7EL, Sweezdream, Paradise Bangkok, and Tilly Birds

- April 14, 2026, at 5:00 PM: Featuring Billy – Babe, SONS, ALTERS, and Tattoo Colour

- April 15, 2026, at 5:00 PM: The Grand Finale with Kit–Pop, 4MIX, Shine Boys, and P-Jang Kritsana

Transforming every square inch into a photography and check-in landmark

- “GLITTER TATTOO”: Available 4 rounds daily (11:00 AM / 1:00 PM / 3:00 PM / 5:00 PM). Get your creative summer glow on and express your individuality through sparkling body art.

- CARAVAN OF FUN: Unleash your energy with a series of thrilling activities, including Beat Knockdown, Splash Dunk Challenge, and Beat Out Challenge.

- THE HANGOUT HUB: For those seeking a chill vibe, Siam Paragon joins forces with the renowned “Chong Jaroen” to curate a chic, exclusive space for socialites. Enjoy special activities and signature beverage menus crafted exclusively for Siam Paragon.

- REFRESHMENT BAR: Cool down with the “Watermelon Smoothie Bar” featuring the hot heartthrob Gunner Nattasagun Chairoj, joined by a charming crew including Maiake, Pheem, and Earth, who will be rotating to serve up freshness. Additionally, the “SUMMER ICE BAR” offers a variety of frozen treats to perfectly complement the summer heat.

- CULTURAL EXTRAVAGANZA: Experience a contemporary Thai cultural parade featuring Khon (masked dance) and Puppet Theater by the Youth Arts Preservation Club (Joe Louis Junior). Traditional inspirations are reimagined to be vibrant, fun, and accessible. Performances take place at 1:00 PM, 3:00 PM, and 5:00 PM.

- THAI THAI MARKET: Discover the charm of Thai heritage through a modern lens. This creative market gathers lifestyle products, fashion, and souvenirs from quality Thai brands. Visit us from April 3 – 21, 2026, at Fashion Hall, 1st Floor.

- Enjoy ultimate value with promotions throughout the shopping center and Paragon Department Store. Celebrate this summer with the “Ultimate Summer Deals” campaign from April 10 – 19, 2026. Spend according to the terms and conditions to receive SIAM GIFT CARD and CASH COUPON from Paragon Department Store, with a total value of up to THB 1,600. Special privileges are also available at Siam Paragon for Kasikornbank credit cardholders and ONESIAM members: receive 4x ONESIAM Coins on eligible spending, redeem up to 22% cashback from participating credit cards, or enjoy 0% interest installments for up to 6 months when purchasing SIAM GIFT CARD

*Credit card use should be managed responsibly; full payment avoids 16% annual interest. 0% interest rate applies when customers make full payment within the due date. Borrow only as necessary and repay on time to avoid 25% annual interest.

- Furthermore, Paragon Department Store presents the “SUMMER CATION” campaign from March 5 – April 28, 2026. Enjoy department store discounts of up to 70% every Friday, Saturday, and Sunday. Receive M Cash Coupons totaling up to THB 7,000 for M CARD members and participating credit cards, including Bangkok Bank M Visa, UOB, or Kasikornbank, when reaching cumulative spending targets. For M CARD members, receive a free PUFF BAG COLLECTION: Receive a PUFFY BAG (valued at THB 490) every Friday, Saturday, and Sunday (from March 6 – April 26, 2026) with a cumulative daily spend of THB 3,000 or more (excluding Power Mall and Gourmet Market), Receive a PUFFER BAG (valued at THB 890) every Monday – Thursday (from March 23 – April 28, 2026) with a cumulative daily spend of THB 6,000 or more (including Power Mall and Gourmet Market), Plus, receive total returns of up to 62% from M CARD and participating credit cards. *Please check additional terms and conditions at the point of sale and other campaign official media.

NEXTOPIA Unveils a New Dimension of Songkran: “NEXTOPIA: Culture of Tomorrow”

NEXTOPIA, the prototype for the world of tomorrow on Floors 5 and 5A of Siam Paragon, invites you to a cutting-edge Songkran celebration at “NEXTOPIA: Culture of Tomorrow” from April 10–15, 2026. Immerse yourself in the charm of Thai heritage through a fresh lens of contemporary innovation—elevating the fun while fostering environmental sustainability.

The centerpiece of the event is the “Crystal Pagoda,” a modern reinterpretation of the traditional sand pagoda. This landmark beautifully bridges Thai cultural roots with the future, embodying the Circular Economy concept through the “Bring, Write, Drop” activity. Visitors are invited to bring used plastic bottles to the refill station, write their heartfelt wishes, and drop them into the pagoda—creating a creative and sustainable Songkran experience. Complementing this are eco-craft workshops, such as fresh flower fabric printing, soy wax candle making, and traditional Thai scented powder crafting.

Amplify the excitement with a daily musical lineup from 6:30 PM – 7:30 PM, featuring RATTANAKOSIN BREAKIN CREW, KHANA BIERBOOD, SUN DER, NIXSA JINGLE, KHONTAN AND THE HYMMAPAN EXPRESS, and MAKARA. Explore a curated marketplace of products and crafts set against a contemporary Thai festival atmosphere. The event is driven by the “Full Circle Sustainable Loop” initiative, which ensures all materials used are recycled—reaffirming a Songkran that balances pure joy with genuine environmental responsibility.

Join the beat and ignite the summer heat at “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” Immerse yourself in the full-scale festival energy from today until April 15, 2026, at Parc Paragon, M Floor. Complete your journey with an eco-conscious Songkran at NEXTOPIA, 5th Floor, Siam Paragon. For more details and updates, follow us on Facebook and Instagram: Siam Paragon.

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