ONESIAM SuperApp Delivers Value Experience Distributing 32 Million Coins and Elevating Privileges Exclusively Crafted for “You”

BANGKOK – April 21, 2026 – ONESIAM SuperApp, a digital platform that integrating world-class experiences from Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS, and Siam Premium Outlets Bangkok, celebrates a major milestone as ONESIAM Coin usage skyrockets by over 200%. Moving forward, the app is set to undergo a massive value upgrade through Hyper-Personalized benefits. This move reinforces its definition as "The Universe of Extraordinary Experiences," aiming to set a new standard for value and exclusivity that perfectly caters to premium lifestyles.

Mr. Panthep Nilasinthop, First Executive Vice President, Division Head - Digital Experience and Membership Management shared the success story, stating: “Over the past three years, ONESIAM SuperApp has proven its pivotal role as the heart of connecting every extraordinary lifestyle. In 2025, we successfully expanded our membership base by over 15%. Most notably, ONESIAM Coin usage has experienced an exponential growth of 200%. This success reflects the deep trust our members place in an ecosystem of privileges designed to truly resonate with authentic customer insights.”

“We transform every need into a tangible and impressive experience. Our data reveals a robust ONESIAM Coin redemption rate of up to 70%. Currently, through our collaboration with over 500 partners, we have observed significant spending growth, particularly in the Food & Beverage category, which has surged by 21%. This is clear evidence that ONESIAM Coin is far more than just a loyalty point; it is the ‘Key’ that unlocks the door to extraordinary experiences and the most valuable privileges—available anytime and anywhere for every member,” said Mr. Panthep.

Re-Engineering ‘ONESIAM Coin’: Redefining Value with Effortless Earning and Seamless Usage

The major highlight for shoppers is the launch of the new ONESIAM Coin structure, meticulously designed to maximize flexibility and value. By refining the earning criteria, members can now receive 1 ONESIAM Coin for every 25 Baht spent, making it more accessible than ever. In addition to easier earning, the update offers enhanced flexibility in usage. Members can use Coins as cash discounts at a rate of 8 Coins per 1 Baht at over 500 partner stores or redeem them for E-Gift Cards for luxury shopping across world-renowned brands. This strategic shift marks a new standard of tangible value that members can experience at every moment.

Ultimate Privilege: Unlocking World-Class Exclusivity and Luxury Experiences

To reinforce its leadership in crafting membership experiences, ONESIAM SuperApp continues to elevate its offerings through Personalized Offers & Privileges, specifically designed to resonate with the distinct lifestyles of each member group. This is driven by two core strategies: 1. Accelerate Status Upgrade: Refining the criteria for ONESIAM membership tiers to be more accessible, ensuring that premium privileges are within reach for a broader range of members. 2. Ultimate Rewards: Embracing the "The More You Shop, The More You Earn" concept, where members receive exclusive monthly rewards based on their accumulated spending. Highlights include Starbucks vouchers, Afternoon Tea Sets from TWG, and premium Airport Limousine services.

Additionally, members can utilize ONESIAM Coins to participate in Monthly Exclusive Events and enjoy luxury services tailored for a superior experience. These include Personal Shopper and Personal Assistant services, Exclusive Private Viewings with leading global luxury brands, as well as early access to new collections, VIP Lounge services, and exclusive privileges from participating stores.

A Grand Surprise! Celebrating the New Coin Structure with a 32 Million Coin Giveaway

Exclusively for you! From April 28, 2026 – May 31, 2026, ONESIAM SuperApp presents a grand gift through our full-scale special campaign: “Get up to 25X Bonus ONESIAM Coins” based on your spending, totaling over 32 million coins. The more you shop, the more value you gain. Plus, unlock special deals in the Luxury Fashion category, meticulously curated only for our valued members like you. (Limited privileges available)

ONESIAM SuperApp remains committed to the continuous development of its platform to elevate every moment of life into something even more extraordinary. This is driven by the steadfast belief that “The Universe of Extraordinary Experiences” is the key to sustainably winning the hearts of customers worldwide.

Members can experience this superior value today. Simply download and register via ONESIAM SuperApp, or accumulate spending through the Information Counters at Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM.