Siam Piwat signs MOU with Thai Chamber of Commerce to empower Thai entrepreneurs and drive the economy toward the global stage

Bangkok (May 26, 2026) – Siam Piwat Co., Ltd., a leading real estate and retail developer, has signed a memorandum of understanding (MOU) with the Thai Chamber of Commerce (TCC) to enhance the capabilities of Thai entrepreneurs and their member networks, boost their competitiveness, and forge business connections for both domestic and international growth, with the ultimate goal of driving the economy and sustainably strengthening the Thai industrial sector on the global stage.

The signing ceremony took place on May 22, 2026, at the Banjerd Cholvijarn Building, Thai Chamber of Commerce. The agreement was officiated by Dr. Kitsana Vachekrilas, Vice Chairman of the Thai Chamber of Commerce, and Ms. Mayuree Chaipromprasith, President of Corporate Affairs and Communications at Siam Piwat Co., Ltd.

Dr. Kitsana Vachekrilas stated: “This partnership presents a significant opportunity to drive the grassroots economy through the TCC’s network, provincial chambers of commerce, and over 200,000 YEC (Young Entrepreneur Chamber of Commerce) members nationwide. Our goal is to bring products with unique identities from every region, ranging from artisanal crafts and local cuisine to craft spirits and GI-certified products, into our project. In partnership with Siam Piwat, we have developed a retail space management framework to create year-round rotating showcases to allow entrepreneurs from different provinces to take turns presenting their craft, ensuring business opportunities are truly distributed across all regions. Furthermore, both parties will work together to empower these entrepreneurs to elevate their products, enhance their competitiveness, and achieve robust and sustainable growth.”

Ms. Mayuree Chaipromprasith, President of Corporate Affairs and Communications at Siam Piwat Co., Ltd., stated: “This collaboration between Siam Piwat and the Thai Chamber of Commerce is another crucial step in empowering Thai entrepreneurs and opening new business horizons for them. It is also set to elevate the standards of the domestic retail industry, strengthening its growth on the global stage. Under our ‘Co-Create & Collaborate to Win’ strategy, we seek to build a strong business ecosystem and grow alongside all sectors, with our business serving as a platform of opportunity to benefit people, society, and the nation. By utilizing creativity and innovation, we have long been delivering experiences that exceed expectations for people from across the globe. This partnership will help translate our business approach into even more concrete results, whether in strengthening business networks, augmenting competitiveness, or enhancing the presence and role of Thai retail on the international level.”

The collaboration will span three years, during which both organizations will work together to boost Thailand’s competitiveness. This includes the promotion of products and business showcases from Thai entrepreneurs within the Young Entrepreneur Chamber of Commerce (YEC) and provincial chambers across the country. Under this partnership, both parties will also work to enhance the ease of investment in Thailand to stimulate domestic investment. They will also collaboratively nurture the capabilities and creativity of students and entrepreneurs through knowledge sharing, covering every stage from upstream to downstream involved in the addition of value to products for commercial expansion onto the global stage. Furthermore, Siam Piwat will provide spaces in its shopping centers for rotating cultural and creative showcases all year round. In addition, Siam Piwat is offering exclusive benefits to TCC members through the ONESIAM SuperApp, which serves as a platform for promoting their products.

As the owner and operator of world-class landmarks such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, Siam Piwat is a game changer and a pioneer in sustainable business models that strives to foster sustainable mutual growth for all parties. By serving as an opportunity platform, Siam Piwat seeks to contribute value for society and fulfill its role as a Thai private organization in driving the country’s economy towards the global stage in a sustainable manner.