SIAM PIWAT JOINS THE GRAND CELEBRATION OF BANGKOK PRIDE PARADE 2026 Reinforcing Its Commitment to Diversity, Equality, and Inclusion While Supporting Bangkok's Bid for World Pride 2030

Bangkok, Thailand – Siam Piwat Group, Thailand's leading real estate and retail developer and the operator of global destinations including Siam Paragon, Siam Center, Siam Discovery, a co-owner of ICONSIAM, and Siam Premium Outlets Bangkok, proudly supported the Bangkok Pride Parade. Organized by Naruemit Pride, the parade stands out as a major highlight of the Bangkok Pride Festival 2026.

This year's celebration was bigger and more vibrant than ever, bringing together people from all walks of life in a joyful display of diversity, equality, and inclusion. Beyond presenting a spectacular parade, Siam Piwat collaborated with public and private sector partners to stage "The Celebration: Right to Love 2026," reaffirming its commitment to Diversity, Equality and Inclusion (DEI) while also supporting Bangkok's bid to host Bangkok World Pride 2030.

The Siam Piwat Group’s parade float transformed Rama I Road into a lively avenue of celebration, filled with happiness, diversity, and pride under the concept "The Celebration: Right to Love 2026." Thousands of local and international visitors gathered to witness one of the most colorful and energetic moments of the festival.

Leading the procession was the renowned Satit Ram Marching Band, accompanied by an impressive Color Guard performance by CGT Colorguard Thailand. The parade also featured performers from Drag Bangkok Pride Parade, Tiffany's Show Pattaya, youth representatives from the TO BE NUMBER ONE TEEN DANCERCISE THAILAND CHAMPIONSHIP 2026, and MAX SQUAD, winner of the 2nd Runner-Up Award at the championship.

The celebration further showcased performances and appearances by community groups including UNITY, G-RUKE, U-NIT GIRL, M SQUAD, and House of WLW. Adding to the vibrant atmosphere were special performances by acclaimed artist Ton-Thanasit Jaturaput, PrideChella Global Drag Star, and the Bangkok Gay Men’s Chorus. Adding even more excitement was a special appearance by Xenon Loresca, the globally recognized influencer from the Philippines, together with cast members from the Tia51 series "LOVEx3", including Pao-Pichitchai Limpakupthaworn, Tonkla-Saharat Sirithammakhanti, Folk-Wachirawit Uityakul, and Peak-Weerawipat Yangyuensakuldej. Together, they helped amplify the spirit of Pride and raise awareness of Bangkok Pride on the international stage.

Executives and employees of Siam Piwat also joined the parade, demonstrating their support for equality and acceptance while reaffirming the company's commitment to building an inclusive society. Guided by its philosophy of "Co-Creation & Inclusive Community," Siam Piwat continues to foster an environment where diversity is embraced and celebrated, contributing to Thailand's position as a welcoming global destination for all.

Throughout Pride Month, Siam Paragon, Siam Center, and Siam Discovery have been hosting "The Celebration: Right to Love" campaign, In a prestigious collaboration, Naruemit Pride has chosen these locations to host the official "Bangkok Pride Forum 2026" from May 29 to June 1, 2026.

In addition, Siam Paragon has partnered with Tia51 to promote Thailand's growing Boys' Love entertainment industry through the "Tia51 x Siam Paragon" project, featuring the launch of the series "Love x3" and the "Love Galaxy" project. A key highlight includes the "Love Talk" activity on June 26, 2026, featuring popular BL and Girls’ Love (GL) actors, co-organized by Siam Paragon and Praew Magazine. A portion of the proceeds from this event will be donated to the Border Patrol Police Schools Foundation under Siam Piwat's "Citizen of Love by SIAM PIWAT" project. Visitors can also enjoy the "Pride Busking Activity," featuring entertainment from community representatives every Friday throughout June. The lineup is led by renowned artists such as 4MIX, JRBUBBLEGUM, and Jeanius at the Cascade, M Floor, Siam Paragon.

Concurrently, leading brands across Siam Paragon are joining the Pride Month celebrations with a diverse range of special activities. Participating brands include Big Camera, Coffee World, DJI l Hasselblad, Fitness First, Huawei, iStudio by Copperwired, Jian Cha, MA CHANDELLE, Nintendo Authorized Store by Synnex, Oh Polly, Paragon Cineplex, Pawis, THANN, and The Klinique.

Siam Center: The Ideaopolis Celebrates Self-Expression and Creativity At Siam Center, renowned Thai illustrator, fashion artist, and NFT creator Burin Phanthama presents a special artwork reflecting Pride Month through the perspective of the younger generation. The art installation communicates the concept of a Safe Space that embraces diversity, equality, freedom of thought, and self-expression.

In collaboration with fashion and lifestyle brands, Siam Center is also presenting a variety of Pride-themed activities, including customization workshops, panel discussions, performances by Drag Bangkok, T-POP and mini concerts by popular artists from various entertainment labels from 28 May to 3 June 2026.

Additionally, "The Colors of Thai Beauty" campaign brings together popular beauty brands favored by celebrities and influencers, encouraging everyone to express their individuality without limits while advancing the principles of Diversity, Equality and Inclusion. The campaign runs from 4–30 June 2026.

Siam Center has also collaborated with leading brands on exclusive Pride Month collections and promotions, including 27 FRIDAY, A.CEMI, AKE AKE, Adidas, Bonchon, Converse, Frank., Jaspal Group, Kiera Selbe, Kiko Milano, Merge, ORI, Pleased Yogurt Bar, Ravipa, Shepedence, Silhouette, Sleeping Cloud, Super Daddy Store, Tar Mafia, Yoguruto, Victoria's Secret, Vintel, WARA, and Tam Kratoey Saket.

Meanwhile, Absolute Siam Store showcases creations by Thai designers such as ARTEPOLE, DONT/RUSH, FEELFIN, HANKY HOUSE, HATHAI HERB, HERBPINESS, JONGJAROEN, LE HORM, MA CHANDELLE, MN FORMULA, MOREOVER, PANIA, SUKONTA, and TAKARA WONG KINN.

Siam Discovery, in partnership with Bangkok Pride and Yellow Channel, is joining the Pride Month celebrations with a captivating lineup of events. Highlights include the "Road to Bangkok World Pride Photo Exhibition," a photographic journey chronicling the LGBTQ+ community’s fight for diversity and equality in Thailand from 2023 to 2025, from the inception of Bangkok Pride to the global stage. Visitors can also witness "Thailand’s Drag Star Extra-bition 2026" by Yellow Channel, which showcases 13 spectacular highlight costumes from the contestants of Thailand’s Drag Star 2026 under the core concepts of Art, Culture, Gender, and Freedom. Additionally, the "PRIDE Space and ACTIVITY" will feature an LGBTQ+ Market supporting the community through creative products, design goods, and crafts, alongside the energizing "PRIDE AEROBIC" activity. These events will run from June 1 to 14, 2026, at the Creative Space on the 3rd Floor of Siam Discovery.

Furthermore, on May 31, 2026, LFC Retail Thailand will debut a special Pride-colored version of the iconic Liverbird logo and showcase the LFC Pride collection at Discovery Plaza. To further welcome Pride Month, exclusive promotions will be offered by Discovery Selection, Jai Chai, Jiancha, LOFT, ODS, and Carlyn. Fragrance enthusiasts can also experience "The Iliad and the Odyssey Perfume Exhibition" by SCENTDICATE, featuring a special collection of 40 renowned perfume brands.

ICONSIAM joins the celebration through its campaign "UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY, Bringing Every Diversity Together as One Prideful Heart."creating a spectacular "Rainbow Phenomenon over the Chao Phraya River" through three major highlights: 1. PRIDE THE WORLD – Thailand's first-ever Rainbow Fireworks spectacular over the Chao Phraya River. 2.TOGETHER WE PRIDE – Promoting the Y-Economy ecosystem as a growing source of soft power that helps position Thailand on the global stage. 3. POSITIVE PRIDE – A creative platform where everyone can participate in Rainbow Culture while enjoying inspiring art exhibitions by Queen Art Thailand and LGBTQ+ artists whose works beautifully reflect the richness and diversity of human identity.

Through "The Celebration: Right to Love," Siam Piwat continues to contribute to Bangkok's emergence as a global landmark for diversity and inclusion, helping drive economic growth, enhance the city's international profile, and showcase Thailand's potential as a Global Strategic Destination for the LGBTQ+ community worldwide.

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