Siam Piwat and NEXTOPIA join “Village to the World Season 5” to promote sustainable tourism through the Ban Lek Nai Pa Yai Royal Project at Doi Dam, Chiang Mai

Siam Piwat has joined Village to the World Season 5, an initiative by the Tourism Authority of Thailand (TAT) that promotes a sustainable travel route developed under the ESG tourism framework. Ms. Nareerat Santhayati, Executive Vice President of Sustainability and Investor Relations at Siam Piwat Co., Ltd., attended the project’s official launch on May 22 at the Ban Sa-Chuk - Sa-Kiang Highland Agricultural Development Station under the Royal Initiative in Nan Province.

Inspired by Her Majesty Queen Sirikit the Queen Mother’s royal vision for the conservation of forests, wildlife, and ecosystems, the project adapts community-based tourism to a modern context to strike a balance between conservation and development by empowering local communities to manage their resources effectively. To achieve this, TAT has invited private organizations to take part in developing an ESG framework that connects with royal projects in a tangible way in order to create business value while upholding social and environmental responsibility. Under this initiative, Village to the World Season 5 serves as a collaborative platform between royal projects, communities, and the private sector that bolsters the grassroots economy through sustainable development and creates long-term impact.

Siam Piwat, through NEXTOPIA, has co-designed a sustainable travel route based on the concept of nature-positive tourism. To showcase this itinerary, “Fah” from the popular travel page LongTravelWithYou has been invited to participate in reforestation and green-space restoration activities at the Ban Lek Nai Pa Yai Royal Project at Doi Dam, Wiang Haeng Sub-district, Chiang Mai, demonstrating how a tangible positive impact on the environment can be created. This route is also linked to the resources saved by NEXTOPIA’s efficiency efforts, with the restored forest serving as the location for the 2-day, 1-night experience in a remote village in Chiang Mai, where participants stay in a nature-immersed homestay, enjoy fun activities, explore the local way of life, and taste Northern Thai cuisine.

NEXTOPIA remains committed to driving sustainability initiatives that deliver a continuous positive environmental impact. By communicating and raising environmental awareness through hands-on activities and immersive experiences, NEXTOPIA strives to empower everyone to play an active role in building a better world.