Siam Piwat Invites Public to Provide 100,000 Meals via UN World Food Programme’s “The Next Bucket: Save Lives & Change Lives” Campaign

Driven by the belief that every meal can deliver a meaningful impact, Siam Piwat, in collaboration with the United Nations World Food Programme (WFP), has unveiled “The Next Bucket: Save Lives & Change Lives.” The initiative calls upon the public to turn their everyday dining into a powerful act of giving, aimed at enhancing food security and improving lives within vulnerable communities.

The initial phase of the project runs from June to December 2026, with a target to deliver 100,000 meals. Customers and philanthropists can easily drive this change by ordering specially curated dishes from participating restaurants at Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Alternatively, contributions can be made via the Taejai platform. A portion of the proceeds will support WFP’s mission to foster food security, create opportunities, and drive a better, more sustainable future for individuals and communities.

In a collaboration with Sapparos restaurant, the campaign made its debut with a special Charity Dinner on June 18, 2026, themed “The Alchemy of Elements: A Journey of Heritage and Hope.” The dinner highlighted the value of Thai gastronomy, indigenous wisdom, and sustainable local food systems via a 5-course menu featuring Four-Cultures Miang, Flame-Roasted Southern Chilli Relish with Coconut Rice Pancake, Royal Rice Noodle Soup, Khao Phra Suriyee Heritage Rice with Southern Massaman Lamb Curry, and Kanom Hin Fon Thong t. The high-profile event welcomed notable figures such as WFP Executive Simone Parchment and Italian Ambassador to Thailand H.E. Paolo Dionisi, alongside Siam Piwat’s leadership team, including Dr. Veerathai Santiprabhob, Pasinee Limatibul, Silawat Santivisat, and Chadatip Chutrakul.

Furthermore, from June until September 30, 2026, guests who order the Khao Phra Suriyee Heritage Rice with Southern Massaman Lamb Curry at Sapparos will directly contribute to providing meals for underprivileged children through this initiative. The campaign also features a special Pork Green Curry and Roti from FIKKA, a Thai lifestyle restaurant, available from June 19 to December 31, 2026. Additionally, L'Antica Pizzeria Da Michele Bangkok, the legendary 150-year-old pizzeria from Naples, will participate by hosting exclusive fundraising activities and introducing special menus to support the project in the coming months.

Moreover, dining establishments across Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok are uniting to expand this wave of giving through donations on Taejai, a prominent social crowdfunding platform. All proceeds raised will be directly channeled to WFP to fund its vital operations in food security and to provide critical relief to communities affected by various crises.

Be a part of “The Next Bucket: Save Lives & Change Lives” by savoring special menus from Sapparos, FIKKA, and L'Antica Pizzeria Da Michele Bangkok at NEXTOPIA on the 5th floor of Siam Paragon. Alternatively, contributions can be made through the Taejai platform and participating restaurants across Siam Piwat’s global destinations from today until December 31, 2026. Join us in transforming every meal into a beacon of hope and building a sustainable future for individuals and communities. For more details, please visit https://taejai.com/th/project/ots-save-lives-change-lives.